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SR. MARKETING SPECIALIST (NEW)

Carmeuse Americas
Beavercreek, OH Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/15/2025
  • Duties & Responsibilities
  • Demand Generation
  • Develop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leads
  • Support website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user community
  • Act as project manager on multiple projects simultaneously to ensure deadlines and objectives are met, track and measure ROI, provide regular updates and recommend adjustments as needed
  • Content & Value Story Creation
  • Manage and create social media content, including targeted sponsored ads
  • Work cross-functionally with Innovation Center, sales, and customers to continuously produce value story materials such as case studies, presentations, customer testimonials, and videos
  • Market Development
  • Conduct market research to better understand market landscape, emerging trends, opportunities and risks
  • Manage promotional items including customer giveaways
  • Learning & Development
  • Develop an in-depth understanding of our solutions, markets and customers
  • Understand the value chain to create targeted, multi-faceted campaigns with a compelling message that speaks to each point in the value chain
  • Attend approved customer visits, events & tradeshows to better understand customer needs
  • Learn & embrace our selling process and CRM (Salesforce)
  • Required skills :
  • 3-5 years B2B marketing / market development experience marketing technical products / services to technical buyers
  • A bachelors degree in marketing, business, or related field
  • Ability to gain technical knowledge of products and applications
  • Experience in strategy development and execution
  • Proven ability to drive lead generation & conversion
  • Experience in market research to better understand market potential
  • Strong team player than can work cooperatively with others to drive results and goals
  • Ability to evaluate marketing activities and pivot quickly when needed
  • Proficiency in MS Office including Word, Excel, Power Point and Outlook, as well as the Adobe suite of products & Salesforce CRM
  • Consistently demonstrates initiative and a readiness to act on opportunities
  • Passionate about continuous learning & growing the business
  • Prioritizes effectively and is highly organized
  • Excellent written and verbal communication skills
  • Ability to travel
  • Preferred Qualifications :
  • Construction materials marketing experience a plus
  • Experience with branding a plus

    • This position has two available openings

    Starting Salary- $80,000 - $86,000 / year

    • Requisition ID
    • 192637

    Salary : $80,000 - $86,000

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