What are the responsibilities and job description for the SR. MARKETING SPECIALIST (NEW) position at Carmeuse Americas?
Duties & Responsibilities
Demand Generation
Develop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leads
Support website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user community
Act as project manager on multiple projects simultaneously to ensure deadlines and objectives are met, track and measure ROI, provide regular updates and recommend adjustments as needed
Content & Value Story Creation
Manage and create social media content, including targeted sponsored ads
Work cross-functionally with Innovation Center, sales, and customers to continuously produce value story materials such as case studies, presentations, customer testimonials, and videos
Market Development
Conduct market research to better understand market landscape, emerging trends, opportunities and risks
Manage promotional items including customer giveaways
Learning & Development
Develop an in-depth understanding of our solutions, markets and customers
Understand the value chain to create targeted, multi-faceted campaigns with a compelling message that speaks to each point in the value chain
Keep a pulse on the job market with advanced job matching technology.
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Compensation Planning
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Surveys & Data Sets
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