What are the responsibilities and job description for the Marketing Director position at Carney, Sandoe & Associates?
As a marketing leader at Carney, Sandoe & Associates, you will be responsible for enhancing the visibility of Shrewsbury Montessori School through strategic marketing efforts and targeted branding campaigns. This role is ideal for someone with a dynamic and collaborative approach to leadership, providing forward-thinking guidance in all areas of marketing, messaging, and communication.
The successful candidate will establish and oversee the execution of a strategy and action plan that achieves the goals articulated by the Head of School as it relates to enrollment, communications, and development. They will lead strategic efforts to develop, execute, and sustain SMS's marketing and communications plan, ensuring the school's identity, brand, and value proposition is consistently compelling for internal and external audiences.
This position requires close collaboration with the Head of School, administrative leadership team, and Board of Trustees to craft and convey the school's key messages through various digital and print platforms. The Director of Strategic Marketing and Community Engagement will also partner with the Admission team to design and implement a marketing program that supports enrollment and retention efforts by reaching prospective and current families effectively.
The ideal candidate will possess exceptional organizational, writing, and editing skills, with a creative, measured, and analytical approach to communications. They should have expertise in digital marketing tools, including social media platforms, website development, and emerging technologies. Additionally, they must have excellent project management and implementation skills, with a strategic thinker's mindset and a collaborative approach to teamwork.
