What are the responsibilities and job description for the Product Marketing Manager position at Carry Technologies, Inc. dba Hightouch?
A company is looking for a Product Marketing Manager, AI Decisioning.
Key Responsibilities
Develop and refine positioning and messaging for AI Decisioning tailored to marketing personasConduct user research to identify pain points and market opportunities for the productCreate sales enablement materials and represent the product at events and webinars
Required Qualifications
Proven experience in planning and executing GTM strategies for enterprise B2B SaaS productsDeep understanding of CRM and lifecycle marketers' goals and challengesAbility to communicate complex AI concepts into clear narratives for diverse audiencesStrong background in market and competitive research to ensure product-market fitExperience collaborating with cross-functional teams, including Product, Engineering, and Sales
