Media Buyer

Athena Marketing & Advertising is seeking an experienced Media Buyer to join our marketing team.  This role will have responsibilities in planning, negotiating, and executing Digital Marketing strategy for Athena’s clients.  The ideal candidate will have a strong background in media planning, negotiating, and buying across various platforms, including digital, broadcast, and print.  The role requires a strategic thinker with excellent communication and negotiation skills, capable of managing multiple campaigns simultaneously.

About our Company:  Athena Marketing & Advertising, LLC. is a growing provider of creative brand management, digital marketing, web services, and search engine optimization (SEO) services.  Athena is located in Joplin, Missouri, but provides services to our clients throughout the country.  Athena offers a competitive benefits package including medical, dental, vision, company paid life insurance, voluntary life insurance, Long & Short Term Disability, and 401(k). 

Duties/Responsibilities:

• Develop and execute comprehensive media buying strategies across digital, TV, radio, print, and outdoor channels.
• Identify and negotiate with media outlets to secure the best possible ad placements and pricing.
• Monitor campaign performance, analyze key metrics, and optimize media buys to improve ROI.
• Collaborate with the creative, content, and marketing teams to align media strategies with overall marketing goals.
• Stay up-to-date with industry trends, new media platforms, and technologies.
• Manage media budgets, track spending, and ensure efficient use of client resources.
• Provide detailed reports and insights on campaign performance and suggest improvements.

Qualifications:

• Proven experience as a Media Buyer with a minimum of 3-5 years in media planning and buying.
• Expertise in digital advertising platforms (Google Ads, Facebook Ads, programmatic, etc.) and traditional media channels.
• Strong negotiation skills and a deep understanding of media costs and performance metrics.
• Ability to analyze data, interpret analytics, and adjust campaigns for maximum effectiveness.
• Excellent organizational skills and ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills.
• Bachelor’s degree in Marketing, Advertising, or a related field is preferred.