What are the responsibilities and job description for the Director of Sales and Marketing position at Cedarbrook Senior Living?
Director of Sales and Marketing
At
Cedarbrook Senior Living, we work hard every day to find out what “Celebrating
Life Every Day!” means to our residents and their families, then we help them
achieve these goals. We are seeking a dynamic Director of Sales and Marketing at our Bloomfield Hills community.
Responsibilities:
Director of Sales and Marketing
At
Cedarbrook Senior Living, we work hard every day to find out what “Celebrating
Life Every Day!” means to our residents and their families, then we help them
achieve these goals. We are seeking a dynamic Director of Sales and Marketing at our Bloomfield Hills community.
Responsibilities:
- Identifies and anticipates needs and objectives of prospective residents and families, recommends solutions, communicates with the decision makers and pre-qualifies prospective residents.
- Updates management regarding top prospects, move-Ins and move outs.
- Keeps the Executive Director up to date regarding changes involving sales and marketing.
- Responds to customer requests for information.
- Records and manages all inquiry and professional contact information in the CRM database.
- Assist with developing and executing external business and community relations marketing plan.
- Researches and maintains ongoing knowledge and reporting of local market competitors.
- Interacts with all inquiries, whether provided through advertising, public relations, referral, or personal contact, and turn those inquiries into residents of the community through the use of professional selling skills.
- Creates and tracks inquiries, keeping accurate records on all inquiries and potential residents in the CRM database.
- Meets or exceeds predetermined monthly and annual sales goals.
- Meets or exceeds weekly activity targets.
- Provides leadership and motivation to the Sales and Marketing Manager and all other staff through training and positive reinforcement.
- Provides technical input to advertisers and all other forms of media relations within the budget.
- Orders and maintains inventory of all sales and marketing collateral materials within the assigned budget.
- Organizes and plans all internal and external sales and marketing events to promote the community.
- Collaborates with all other departments within the community to promote and maintain census development.
Education/Experience:
- Bachelor’s degree in Marketing/Public Relations/Communications or related field, or 5 years of successful commensurate work experience required.
- Minimum of two years’ proven successful experience in Consultative Sales and/or Community Relations Marketing within a senior living community along with supervisory experience required.
Benefits:
We offer a great benefits package including Paid Time Off, Medical, Dental, Vision, Life Insurance, 401 (k) Retirement Savings Plan, etc.
Compensation:
Cedarbrook offers a competitive salary and commission structure.
