What are the responsibilities and job description for the Salesforce Marketing cloud consultant position at Centraprise?
Skill: Salesforce Marketing cloud consultant
- Senior Consultants are techno-functional resources on our Salesforce Marketing Cloud (SFMC) Transformation Team, offering a powerful understanding of the SFMC ecosystem and broader MarTech stack. They are client-facing collaborative business partners who own and lead workstreams , and deliver specific components of large, complex client engagements along with other teams and stakeholders.
Responsibilities include:
- Assess impact on existing marketing cloud instance for change in source salesforce sales and service cloud instances.
- Discuss, lead and design changes required to make sure marketing cloud works as before.
- Explain the design to offshore developers and own the delivery.
- Help lead the testing cycle along with sales and service cloud teams to make sure the integrated solution in working as expected.
- Facilitating strategic conversations with clients to define and document business and technical requirements based on prioritized use cases.
- Performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout.
- Working with cross-functional teams to clearly link functional scope back to business value.
- Work with customer(s) as well as internal teams to clearly define and document project scope, requirements and integration points as they relate to solution implementation.
- Developing key content and assets for project workshops for functional and scope priority alignment.
- Maintaining working knowledge of end-to-end solution, with the ability to identify , document, communicate, and mitigate risks and issues as project progresses.
- Collaborate with onshore and offshore teammates.
- Support technical and functional testing of the implemented solution like SIT and UAT.
Qualifications:
- 5 years hands-on platform experience on Salesforce Marketing Cloud and fluent in articulating Salesforce Marketing Cloud product capabilities to both business and technical audiences.
- SFMC Email Specialist, Consultant, or Admin Certification or willingness to complete.
- Prior experience in a client-facing strategic role (i.e., consulting, agency) ideally within the digital marketing space.
- Knowledge of Agile and various methodologies, frameworks, organization structures, disciplines, and documentation.
- Experience with performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout.
- Proven ability to understand the impact of technical changes, and, to articulate high level technical solutions to address business problems.
- Excellent problem-solving skills with a demonstrated ability to identify issues, resolve them quickly and know when to rely on internal resources to assist.
- Strong verbal, presentation and written communication skills as well as strong conflict resolution and negotiation skills.
- Ability to manage in an environment of ambiguity with diverse stakeholders.
"Centraprise is an equal opportunity employer. Applicants must be authorized to work in the U.S. U.S. citizens and Green Card holders are strongly encouraged to apply."
