What are the responsibilities and job description for the Salesforce Marketing Cloud Consultant position at Long Finch Technologies LLC?
Responsibilities
- Assess impact on existing marketing cloud instance for change in source salesforce sales and service cloud instances.
- Discuss, lead and design changes required to make sure marketing cloud works as before.
- Explain the design to offshore developers and own the delivery.
- Help lead the testing cycle along with sales and service cloud teams to make sure the integrated solution in working as expected.
- Facilitating strategic conversations with clients to define and document business and technical requirements based on prioritized use cases.
- Performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout.
- Working with cross-functional teams to clearly link functional scope back to business value.
- Work with customer(s) as well as internal teams to clearly define and document project scope, requirements and integration points as they relate to solution implementation.
- Developing key content and assets for project workshops for functional and scope priority alignment.
- Maintaining working knowledge of end-to-end solution, with the ability to identify , document, communicate, and mitigate risks and issues as project progresses.
- Collaborate with onshore and offshore teammates.
- Support technical and functional testing of the implemented solution like SIT and UAT.
Qualifications
- 5 years hands-on platform experience on Salesforce Marketing Cloud and fluent in articulating Salesforce Marketing Cloud product capabilities to both business and technical audiences.
- SFMC Email Specialist, Consultant, or Admin Certification or willingness to complete.
- Prior experience in a client-facing strategic role (i.e., consulting, agency) ideally within the digital marketing space.
- Knowledge of Agile and various methodologies, frameworks, organization structures, disciplines, and documentation.
- Experience with performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout.
- Proven ability to understand the impact of technical changes, and, to articulate high level technical solutions to address business problems.
