Paid Social Specialist

Chacka Marketing is seeking talented individuals to join our team as a Paid Social Media Specialist.

The Specialist is an integral part of the client success team and is ultimately the proprietor of his/her book of accounts and responsible for the ongoing management, growth and success of those accounts. This position’s primary focus is on data analysis and execution with an opportunity to work on more advanced paid social campaign responsibilities, as well as in related media such as Display.

A successful Specialist will be revenue-minded, have an entrepreneurial mindset and be passionate about our client partners’ success.

As a premier digital media agency, specializing in paid search, social and programmatic display, Chacka Marketing is passionate about being the first to market with emerging opportunities for our clients. This mentality fuels our consistent year-over-year growth and has been recognized by Inc. 5000 as one of the Fastest Growing Private Companies in the U.S. We pride ourselves on carefully crafting a highly motivated, diverse group to retain our innovative client base and uphold an enjoyable work culture. The formula for our success has been Happy Clients Happy Employees = Natural Growth.

Operational Responsibilities:

• Manage and Execute Campaigns:
• Oversee paid social campaigns across client accounts, ensuring comprehensive success under the guidance of Paid Media Directors.
• Develop Comprehensive Campaigns:
• Identify and refine audiences to align with campaign objectives.
• Traffic campaigns and manage creative refreshes to maintain engagement.
• Execute and analyze testing strategies, such as creative, ad copy, landing pages, bid strategies, and geo-targeting.
• Budget Monitoring:
• Monitor client budgets, adjusting bids and strategies to achieve defined goals and objectives.
• Experience with managing larger ad budgets is a plus.
• Campaign Analysis and Optimization:
• Perform regular and ad-hoc analysis to identify trends and uncover opportunities for optimization.
• Stay alert to industry trends, competitor activity, and client-related updates to keep strategies innovative and competitive.
• Collaboration and Client Engagement:
• Collaborate with internal teams to align campaigns with broader client goals.
• Maintain strong client-facing skills, demonstrating a deep understanding of the paid social landscape.
• Reporting and Reviews:
• Prepare and contribute to Business Reviews, with the goal of independently compiling these reports over time.

Experience:

• 2–4 years of experience in digital advertising, focusing on paid social platforms.

Technical Proficiency:

• Expertise in Facebook Ads Manager and platforms like Pinterest Ads, TikTok, and LinkedIn.
• Proficiency in Excel for data analysis and PowerPoint for client presentations.

Skills:

• Strong analytical mindset to identify trends and deliver actionable insights.
• Advanced quantitative and reporting abilities.
• Excellent time management and multitasking skills.
• Strategic and creative problem-solving abilities.
• Exceptional written and verbal communication skills, with an emphasis on concise, professional messaging.

Team and Client Interaction:

• Confidence in client communication via calls or in-person meetings.
• Proven ability to collaborate effectively within a team environment.

Mindset and Personality:

• Results-driven, detail-oriented, and highly organized.
• Adaptable to changing priorities while remaining calm under pressure.
• A self-starter with a positive attitude and eagerness for growth.

Certifications:

• Facebook’s Blueprint certification is a plus.

Additional Skills (Bonus)

• Managed Larger Budgets: Experience in managing significant budgets and ensuring effective allocation.
• Testing Frameworks: Ability to develop and execute creative testing roadmaps for performance optimization.
• Emerging Platforms: Proficiency with new and emerging platforms to provide clients with innovative opportunities.
• Budgeting Skills: Precision in managing budgets, pacing spend effectively, and reallocating funds as needed.

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Facebook Advertising: 2 years (Required)

Work Location: Hybrid remote in Clearwater, FL 33762

Salary : $55,000 - $70,000