Content Marketing Strategist

The Content Marketing Strategist will help set the content marketing strategy for the Strategic Marketing and Communications (SMC) department at Chapman University and will serve as the lead in-house copywriter for marketing-related print and digital content. The role will develop a unifying content marketing strategy, in tandem with SMC’s Director of Content Strategy, leadership and marketing team, and will create various types of content, including ad and email campaign copy, web copy, blog articles, videos, print collateral, and newsletters aimed at undergraduate and graduate recruitment to Chapman. The role will produce creative and engaging content for the full funnel of the admission process including top of the funnel advertising as well as lead-nurture content (communication flows), both in print and digital. The role will also write creative content—articles, listicles, to-do lists, infographics, how-to lists— related to the Chapman experience aimed at prospective students. Additionally, the role will participate in editing content for colleagues and partners and contribute to activities that include content strategy and calendar development; content creation and promotion; and other tasks that help SMC achieve its strategic communication objectives.