What are the responsibilities and job description for the Director of Marketing position at Charleston RiverDogs?
Overview:
As a successful Director of Marketing, your primary responsibilities are to create, implement and execute the club’s brand identity and marketing strategies, oversee, and execute social media strategy, and to assist in guiding the club’s overall media buying and sponsorship activations.
Management and Individual Contributor Job Duties
- Oversee the club’s overall content, media and branding strategy and execution
- Oversee Club's digital presence, including creation of new content, growth of platform followership, and creativity in staying on the forefront of new social media platforms.
- Collaborate on all design elements for use in social media, in-stadium digital signage, advertising/marketing pieces, merchandise, and other.
- Direct and manage all efforts related to fan engagement year-round, and lead the overall gameday fan experience
- Assist in the development of Promotional nights, theme nights and other events.
- Work with sponsorship sales to ensure all sponsor content and assets are delivered
- Work with ticketing department to drive ticket sales through marketing strategies
- Develop promotional partnerships with media outlets and other local vendors to promote RiverDogs games
- Analyze and interpret data from campaigns to gauge effectiveness
- Assist in Digital Marketing strategies and campaign development
- Assist assistant general manager in overseeing media buying strategy, execution, and relationships.
- Manage grassroots/trade marketing plan.
- Manage gameday staff and interns related to marketing department
- Manage and supervise department staff to ensure deadlines and projects are completed
- Create and implement standards for brand identity.
- Act as a clearinghouse for all marketing pieces across all departments.
- Participate in the club’s promotional brainstorm and lead the discussion in how promotional themes will be promoted and marketed.
- Collaborate with video production director for additional content creation needs.
Qualifications:
- College degree
- Experience in managing non-personal social media accounts
- Experience in media buying, trades and advertising placement
- Some sales experience is a plus
- Strong design sense, and familiarity with Adobe suite of products (including Photoshop and Illustrator)
- Experience in media buying is a plus
- Superior communication skills a must
- Exceptional customer service skills required
- Ability and willingness to exercise discretion and independent judgment
The information provided in this job description is designed to provide the general nature and level of work performed by team members within the job classification. The job description is not designed to contain or be interpreted as a comprehensive list of all work duties, responsibilities and qualifications required of team members assigned to this job. This job description will be updated, modified and revised by the Company, at its sole discretion, from time to time as it deems necessary to meet the business needs of the Company.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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