Social Media Manager

JOB SUMMARY
Charlotte County is currently seeking a dynamic and motivated Social Media Manager to join our team. Qualified candidate will perform professional and technical work coordinating the production and dissemination of public information using various, popular social media platforms such as Twitter, Facebook, NextDoor, YouTube, and Instagram. Oversees day-to-day management of social media campaigns and ensures County brand consistency. Please refer to the education and experience section below for consideration.

ESSENTIAL JOB FUNCTIONS

• Oversees the coordination, management, and implementation of social media campaigns across the organization. 
• Supervises all aspects of social media interaction between customers and the County and ensures a positive customer service experience. 
• Assists Communications Manager with the creation and implementation of social media strategies monthly.
• Creates actionable plans to grow and maintain followers through popular social media platforms such as Twitter, Facebook, NextDoor, YouTube, and Instagram. 
• Monitors SEO (search engine optimization) and user engagement and suggests content optimization. 
• Moderates user-generated content and messages appropriately, based on County policies. 
• Researches and implements social media best practices. 
• Ensures County brand consistency in copy through tone, voice, and terminology. 
• Generates, edits, publishes, and shares content (original text, images, video, and HTML) 
• Develops and conducts social media training for department platform administrators. 
• Assists with development and management of social media policies. 
• Identifies most important key performance indicators and ensures progress on all platforms by using analytical tools, such as Google Analytics. 
• Creates monthly content calendar, which includes budget and goals. 

Education and Experience for Consideration:
An equivalent combination of relevant training, education and experience:

• Bachelor’s Degree
  • Preferred:
    • Communications 
    • Marketing 
    • Public Relations
• Five (5) years of experience in digital marketing or social media, to include lead experience.

Licenses and/or Certificates:

• Must maintain a valid driver’s license.

• Knowledge of departmental policies, plans, and procedures.
• Knowledge of modern office practices, plans, and procedures.
• Knowledge of Microsoft Word, Excel, PowerPoint, and other job-related computer programs and software applications.
• Knowledge of business English, spelling, and grammar. 
• Knowledge of various social media platforms, such as Twitter, Facebook, NextDoor, YouTube, and Instagram. 
• Knowledge of Search Engine Optimization and web traffic metrics 
• Knowledge of social media key performance indicators 
• Knowledge of all media used in public relations including thorough knowledge of design software such as Adobe InDesign, Illustrator, Photoshop. 
• Knowledge of principles, practices, and techniques of marketing public information, public relations, customer service, community outreach, and marketing, and/or information media. 
• Knowledge of policies, procedures, and practices of County government operations. 
• Strong organization and database management skills. 
• Strong analytical and research skills.
• Skill in creative writing and ability to communicate clearly and concisely, both orally and in writing, including public speaking and the ability to develop effective proposals. 
• Skill in the use of advanced software applications, including graphic arts software and printing operations. 
• Strong leadership, managerial and customer service skills, including team building, mediation, and motivational skills.  
• Skill in effective communication, both orally and in writing.
• Skill in prioritizing and organizing work.
• Skill in the use of office equipment such as a computer, multi-line telephone system, scanner, fax machine, and copier.
• Ability to ascertain priorities and meet deadlines and objectives. 
• Ability to exercise judgment and discretion in applying and interpreting department rules, regulations, policies, and procedures. 
• Ability to make recommendations and to use resourcefulness and tact in solving new problems. 
• Ability to plan, coordinate, and supervise work activities, and to establish uniform rules, practices, and procedures.
• Ability to plan, organize, direct, and coordinate the work of assigned personnel. 
• Ability to assimilate and analyze information from a variety of sources and disseminate through various applications. 
• Ability to maintain accurate records and reports. 
• Ability to interact with the public in a positive and effective manner. 
• Ability to provide internal/external guidance and customer assistance via all forms of communication. 
• Ability to use computers for data entry, word processing, and/or accounting purposes.
• Ability to author reports, business correspondence, and procedure manuals. 
• Ability to establish and maintain effective working relationships with managers, service providers, other employees, and the general public.

PHYSICAL DEMANDS
Walking, sitting, hearing, seeing up close, talking, standing, finger movement, repetitive motions.

WORK ENVIRONMENT
Work is primarily performed in an indoor, climate-controlled environment and is nearly absent from disagreeable elements (e.g., irate customers, extreme noise, heat, odors, heights and/or dust)
.
RISK/SAFETY CONDITIONS
There is little or no risk related to physical and/or mental health and safety associated with this position.

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily.   Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.  Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description. 

Salary : $68,120 - $90,251