Digital Marketing Specialist

We’re unique. You should be, too.

We’re changing lives every day. For both our patients and our team members. Are you innovative and entrepreneurial minded? Is your work ethic and ambition off the charts? Do you inspire others with your kindness and joy?

We’re different than most primary care providers. We’re rapidly expanding and we need great people to join our team.

The Digital Marketing Specialist is responsible for supporting the digital marketing strategy for ChenMed’s public facing brands by, but not limited to the production of web assets, email nurture campaigns, web lead magnets, Salesforce campaign activation, website reports, and digital campaign activation. The incumbent's objective is to support the promotion of ChenMed brands as a leader in primary care for seniors by driving key company initiatives, as well as managing the integrity of digital assets across multiple ChenMed digital properties.

The Ideal candidate will be a driven, self-motivated individual with technical and creative skills to support our digital marketing strategy, delivery, and sales processes. The candidate should be comfortable working in a fast-paced environment with a wide-range of verticals, ranging across marketing disciplines, as well as enjoy learning new marketing skills, studying new industries, and expanding disciplines.

He / She will immerse themselves in the healthcare industry, as well as digital and inbound marketing strategies. Additionally, the incumbent will stay abreast of issues, trends, and competitor strategies to identify opportunities for ChenMed brands.

ESSENTIAL JOB DUTIES / RESPONSIBILITIES :

Collaboratively executes the digital marketing strategy with a focus on attracting prospects to the website and online profiles

Builds and optimizes webpages and for paid media and organic campaigns

Manages the production of client digital deliverables, which could include drafting, designing, or producing deliverables individually or overseeing project with design or creative partners

Maintains a calendar of digital marketing production projects, keeping a schedule and communicating changes upstream to management and downstream to clients

Collaboratively reviews, contributes, and owns maintaining digital marketing strategies post-handoff from ChenMed digital strategists and digital marketing leadership

Assembles email campaigns and digital marketing journeys, at the direction of the Senior Digital Marketing Manager using a cloud-based email marketing system

Tests email and web pages across deliverability tools ensure to content displays on devices accurately and functions as the design intended

Collaboratively manage campaign tagging (UTMs) for digital campaigns in project management board

Collaboratively builds / activates campaigns in Salesforce CRM for lead tracking and campaign performance monitoring

Reviews digital assets to ensure its aligned with CheMed’s branding, and web compliance standards

Performs websites audits, ensuring accuracy and integrity of content being published on public facing websites

Pulls and maintains month to month web reports to share with Senior Digital Marketing Manager, and digital leadership

Collaboratively submits requests with IT for app support and tests MarTech integrations prior to campaign deployment

Partners with patient experience team to review and publish consumer ratings / feedback on the public websites

Attends digital marketing webinars and trainings to learn to new strategies and trade-based tools

Attends daily digital marketing project sprint huddle for updates

Attends vendor weekly project steering meetings for campaign updates

Supports other members of the digital team with various tasks, which may include publishing content, troubleshooting digital tools, and providing access to digital pages

Performs other duties as assigned and modified at manager’s discretion

Reports to the Senior Digital Marketing Manager

KNOWLEDGE, SKILLS AND ABILITIES :

Must have excellent written skills and verbal communication skills.

Strong attention to detail and ability to work independently under tight deadlines.

Takes initiative and is self-directed and is also comfortable at collaborating with multiple leaders.

Curiosity and high aptitude for learning and experimenting.

Ability to think through things critically and apply technology to solve marketing challenges

General working knowledge of HTML preferred but not required.

Spoken and written fluency in English required.

Working knowledge of CSS preferred is a plus but not required.

Working knowledge of any professional web services disciplines such as UI / UX, SEO, Digital Analytics, or Web page building preferred.

EDUCATION AND EXPERIENCE CRITERIA :

B.S. or B.A. or higher degree in Marketing, Communication, or related field.

2 years of experience in digital marketing or related marketing field.

Working knowledge of CMS platforms, such as Drupal and WordPress or similar.

Working knowledge of web analytics software, such as Google Analytics or similar.

Working knowledge of CRM of software is such as SalesForce is preferred but not required.

Working knowledge of design editing tools such as Adobe Creative Cloud, and Canva is preferred but not required

Proficient in Microsoft Office Suite products including Excel (pivot tables, multi-function formulas, and graphs), PowerPoint, Word, and Outlook.

Healthcare communication / marketing experience is a plus but not required.

We’re ChenMed and we’re transforming healthcare for seniors and changing America’s healthcare for the better. Family-owned and physician-led, our unique approach allows us to improve the health and well-being of the populations we serve. We’re growing rapidly as we seek to rescue more and more seniors from inadequate health care.

ChenMed is changing lives for the people we serve and the people we hire. With great compensation, comprehensive benefits, career development and advancement opportunities and so much more, our employees enjoy great work-life balance and opportunities to grow. Join our team who make a difference in people’s lives every single day.

Current Employee apply HERE ()

Current Contingent Worker please see job aid HERE to apply