Marketing Copywriter

PURPOSE

The Copywriter plays a key role in shaping the voice of Cherrylake, OUTSIDE Collab, IMG Citrus, and IMG Enterprises across multiple platforms. As a key member of the marketing team, this role crafts compelling, brand-aligned messaging that connects with a variety of audiences and brings clarity, energy, and purpose to our communications.

JOB SUMMARY 

We are seeking a versatile and experienced Copywriter with 4 years of professional writing experience to develop engaging content that supports brand storytelling, marketing campaigns, and strategic communication goals. The ideal candidate is a strong writer who can adapt across voices and platforms, collaborate closely with design and strategy teams, and bring fresh ideas to the table. This role includes writing for social media, websites, email campaigns, press releases, brochures, and long-form content such as ghostwritten articles.

KEY RESPONSIBILITIES & ACCOUNTABILITIES 

• Write and edit brand-aligned content for websites, social media, email campaigns, press releases, brochures, scripts, and internal communications

• Develop compelling taglines, headlines, and calls-to-action that support marketing goals and brand identity

• Craft clear, engaging website copy optimized for user experience and SEO

• Ghostwrite thought leadership pieces and long-form articles across a range of topics

• Collaborate with designers and marketing team members to align copy with visual direction and strategic objectives

• Conduct research, interviews, and reviews to ensure content is accurate, relevant, and consistent in tone and quality

• Engage with each brand's market, customers, vendors, and influencers by attending company events and/or serving on the event management team

QUALIFICATIONS 

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field preferred

• 4 years of professional copywriting or content creation experience

• Strong portfolio showcasing both short- and long-form writing across multiple platforms

• Excellent grammar, editing, and proofreading skills

• Solid understanding of branding and marketing strategy

• Proven ability to write for diverse audiences and adapt tone across platforms

• Strategic thinker with a creative mindset and sharp attention to detail

• Highly organized with the ability to manage multiple projects and meet deadlines

• Experience in agriculture, sustainability, B2B marketing, or PR/ghostwriting is a plus

• Bilingual in English and Spanish is a plus

HOURS OF WORK 

This is a full-time position. Days and hours of work are Monday through Friday, 40 hours per week. Flexibility to work evenings, weekends, and in fast-paced environments as needed. 

NOTICE