Digital Marketing Manager

Description

POSITION OVERVIEW

Chicago Shakespeare’s Digital Marketing Manager is responsible for driving revenue, awareness, and connectivity across the Theater’s website and email channels. This vital member of our team is a results-oriented, innovative digital marketer that strategizes, creates, and executes a company-wide plan for email campaigns, website updates, content generation, analysis, and optimization. By pairing quality content with strategic segmentation and detail-oriented execution, the day-to-day work centers on using our digital channels to engage current audiences—and capture the attention of new ones—to build lasting relationships with the Theater.

Chicago Shakespeare Theater is deeply committed to creating and sustaining an organizational culture that values diversity, inclusion, and equity, as well as promoting a safe, supportive, and collaborative work environment. Visit our website to learn more about our IDEA to Action platform. www.chicagoshakes.com/ideatoaction

Qualifications

ESSENTIAL DUTIES

• Spearhead and implement an effective digital marketing strategy that consistently supports the organization’s brand, revenue, conversion, participation, and channel usage goals.

• Maintain all aspects of email communications and website content/functionality updates, ensuring that messaging is up-to-date and meets brand standards. 

• Manage a cross-departmental content calendar for website and emails. Efficiently collaborate with the teams involved (Marketing, Box Office, Development, Education, IT).

• Produce, develop, and evaluate robust email campaigns that deliver on established goals.

• Maintain focus on improving email campaign performance. 

• Devise strategies to increase online traffic and email list sign-ups. 

• Keep up to date with industry benchmarks and innovations (with a focus on engagement, personalization, automation, A/B testing, and analysis). Develop plans to incorporate relevant activity into the Theater’s business practice.

• Oversee data integrity of the Theater’s email list.

• In cooperation with external advertising vendor, ensure digital advertising buys are meeting/exceeding goals, regularly evaluating KPIs and updating content to boost results

• Work closely with Public Relations and Digital Media Manager to generate assets for social media.

• Collaborate evaluate success of social media content, contextualizing the analysis within the Theater’s broader digital landscape.

• In partnership with colleagues at the Theater and external vendors, ensure the website operates at an optimal level, and recommend improvements to enhance user experience.

• Track, measure, and report on regular website KPIs and customer insights.

• Capitalize on opportunities to deepen the Theater’s relationship with audience members through digital initiatives and effective integration with the Theater’s CRM system, Tessitura.

• Participate in the life of the Theater providing support for related activities and events as needed.

• Model effective communication and support a positive work environment through professional conduct and maintaining confidentiality.

• Perform other duties as assigned.

MINIMUM EDUCATION AND EXPERIENCE

• 3–5 years professional experience in digital communication, website development/design. Experience at a performing arts organization a plus, but not required.

• Proficiency with a website content management system (WordPress a plus) 

• Extensive work with an email campaign platform (Active Campaign/Prospect2 a plus), exhibiting a demonstrated impact on improving campaign performance.

• Strong analytical skills with a proven record of leading and managing SEO/SEM efforts, reporting on site metrics, and suggesting action steps—experience with Google tools such as Analytics (GA4 familiarity a plus), Search Console, and Tag Manager.

• Familiarity working with a CRM system (Tessitura a plus), and project management tools (Asana and Active Collab a plus) 

• HTML/CSS proficiency

• Basic Adobe Photoshop skills (video/animation a plus)

COMPENTENCIES

• Service, ingenuity, and collaboration

• Emotional intelligence

• Mission-driven 

• Motivated by successfully translating strategy into compelling digital communications that drive growth and engagement 

• Curious and passionate about the digital sphere

• A commitment to collaborative teamwork with a positive, can-do approach

• Work efficiently in a fast-paced environment without compromising quality

• Effective communicator, eager to give and receive feedback

• Foresight to anticipate demands and manage competing projects, shifting priorities to meet deadlines

• Marketing-minded with a design-driven sensibility

• Able to quickly gain a deep understanding of the Theater and apply that understanding to day-to-day operations.

• Willingness to be hands-on and to pitch in wherever needed.

ADDITIONAL ELIGIBILITY REQUIREMENTS

Must be fully vaccinated against COVID-19 which means 14 days has passed since obtaining 2 doses of a primary series with Pfizer, Moderna, or Novavax or a single dose of Johnson & Johnson. Proof of vaccination must be provided before beginning work with Chicago Shakespeare Theater or a request for a qualifying exemption must be submitted and approved prior to beginning work.