Director of Special Event Sales

The College Football Hall of Fame, located in the heart of downtown Atlanta across from Centennial Olympic Park, opened its doors in August 2014.The Hall’s mission is to inspire and entertain by celebrating the passion and traditions of College Football and its greatest players and coaches. The Hall of Fame is widely recognized as one of the nation’s most engaging attractions and the home of college football.

Job Summary:

The Director of Special Event Sales is responsible for developing and executing catered event sales strategies to achieve budgeted revenue goals. This position is also responsible for the seamless execution of contracted private catered events. Additional responsibilities include hiring, training, supervising, and creating a positive and dynamic culture for the event sales and service staff to optimize team performance. The ideal candidate must have multiple years of first-hand sales and event management experience and be well versed in analyzing performance metrics and other data to drive forecasts and critical business decisions.

Role, Responsibilities, and Key Performance Areas:

• Develop sales strategies and campaigns to maximize the sales of catered events.
• Oversee all sales team member recruiting and onboarding in partnership with the Human Resources Manager.
• Proactively solicit new business by making sales calls, creating presentations, leading sales events and engaging in new client prospecting.
• Participate in planning meetings to discuss cross departmental revenue opportunities and collaborate with other team members to support and further the sales department goals.
• Ensure compliance with all federal, state, and local regulations and adherence to all company policies and procedures.
• Maintain and grow relationships with customers and be a positive ambassador of the Hall of Fame brand internally and externally.

Knowledge, Skills, Attributes and Abilities:

• The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodations.
• Expertise in financial analysis, planning, budgeting and deal structuring.
• Ability to work both traditional and non-traditional hours (nights, weekends, holidays).
• Excellent interpersonal and communication skills
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Ability to effectively evaluate risks and liabilities of special events and venue rentals.
• Experience with TripleSeat a plus.
• Ability to delegate effectively.
• Ability to develop and deliver sound recommendations to senior management.

Education and Experience:

• Bachelor’s Degree in business or related field required. Minimum of 5 years of related management experience in events, sales, public relations, client service, sports marketing, or similar function.
• Strong client-relations skills, polished professional appearance, and team-oriented attitude.
• Proven leadership experience in a sales environment.
• Proficiency in Microsoft Word, Excel, Outlook, PowerPoint.
• Experience with TripleSeat and CMP Certification desired but not required.

Additional Requirements:

• Valid driver’s license with an acceptable driving record is required as you may be driving and using a company vehicle for various event responsibilities.
• Frequently required to stand and walk.
• Must be able to stand for long periods of time.
• Must be able to lift up to 50 pounds occasionally.