What are the responsibilities and job description for the Marketing Technology Specialist position at Children’s Hospital of Philadelphia?
SHIFT:
Day (United States of America)
Seeking Breakthrough Makers
Children’s Hospital of Philadelphia (CHOP) offers countless ways to change lives. Our diverse community of more than 20,000 Breakthrough Makers will inspire you to pursue passions, develop expertise, and drive innovation.
At CHOP, your experience is valued; your voice is heard; and your contributions make a difference for patients and families. Join us as we build on our promise to advance pediatric care—and your career.
CHOP’s Commitment to Diversity, Equity, and Inclusion
CHOP is committed to building an inclusive culture where employees feel a sense of belonging, connection, and community within their workplace. We are a team dedicated to fostering an environment that allows for all to be their authentic selves. We are focused on attracting, cultivating, and retaining diverse talent who can help us deliver on our mission to be a world leader in the advancement of healthcare for children.
We strongly encourage all candidates of diverse backgrounds and lived experiences to apply.
A Brief Overview
The Marketing Technology Specialist assists in the strategic and technical development, execution and measurement of digital initiatives related to CRM, marketing automation, and access/self-service initiatives across CHOP’s digital properties including web sites such as CHOP.edu. The specialist should be a highly organized, creative and analytic problem solver. This role will partner closely with others within the Marketing/PR/Digital organization as well as
stakeholders across the institution including DTS, Data and Analytics, Foundation and Access Center, and report to the Senior Manager, Digital Experience & Marketing Technology.
What you will do
- Participate in the gathering, tracking and evaluation of product development and enhancement requests from MPR team and broader stakeholders.
- Conduct analysis work to understand and fine-tune user and system requirements.
- Deconstruct information gathered into details including sources of data, data types, users, user types, interface components, interface navigation needs, reporting needs, and administrative system needs.
- Manage and update tools such as provider search, web personalization, cookie consent, Salesforce Marketing Cloud, web analytics, digital tag management, online forms.
- Map user and system workflows.
- Assist in the development and mapping of taxonomies of providers, conditions and treatments in support of provider search/directory.
- Work collaboratively with team to develop designs, mock ups and prototypes.
- Research industry best practices; collect and analyze data; draw appropriate conclusions and recommendations; present results in written reports or through oral presentations using visual aids.
Education Qualifications
- Bachelor's Degree Business, Computer Science, Marketing or related discipline Required
- Master's Degree Preferred
Experience Qualifications
- At least five (5) years of experience Required
- Agency experience Preferred
Skills and Abilities
- Experience with Salesforce CRM, Marketing Cloud, Personalization and Data Studio preferred.
- SQL and experience with databases preferred.
- Experience working with data and analytics.
- Ability to partner with both technical and non-technical colleagues throughout the institution.
- Strong analytical ability.
- Experience working with Agile or other project management methodologies preferred.
- Prior experience working in the healthcare industry is a plus.
- Familiarity with patient portals such as MyChart preferred.
- Attention to detail while simultaneously keeping the big-picture view in mind.
- Excellent verbal and written communication skills.
- Ability to interact professionally with a diverse group, executives, managers, and subject matter experts.
To carry out its mission, CHOP is committed to supporting the health of our patients, families, workforce, and global community. As a condition of employment, CHOP employees who work in patient care buildings or who have patient facing responsibilities must be fully vaccinated against COVID-19 and receive an annual influenza vaccine. Learn more.
Employees may request exemptions for valid religious and medical reasons. Start dates may be delayed until candidates are immunized or exemption requests are reviewed.
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