What are the responsibilities and job description for the Brand Coordinator position at Cincinnati and Hamilton County Public Library?
Brand Coordinator - Brand Team
Date Posted: 1/31/2025
Job Overview: The Brand Coordinator supports the Library’s mission by implementing and maintaining cohesive branding and marketing efforts that enhance the library’s visibility, engagement, and impact. Reporting to the Brand & Communications Director, this position works collaboratively to develop and execute internal communications, marketing campaigns, and new initiatives. The Brand Coordinator will also oversee email marketing strategies and coordinate the creation and installation of exhibits.
DUTIES:
Date Posted: 1/31/2025
Job Overview: The Brand Coordinator supports the Library’s mission by implementing and maintaining cohesive branding and marketing efforts that enhance the library’s visibility, engagement, and impact. Reporting to the Brand & Communications Director, this position works collaboratively to develop and execute internal communications, marketing campaigns, and new initiatives. The Brand Coordinator will also oversee email marketing strategies and coordinate the creation and installation of exhibits.
DUTIES:
- Ensures visual and verbal brand consistency across all channels. Collaborates with the Brand Team to develop and implement assets for campaigns, website, and events.
- Develops and manages a comprehensive internal communications strategy to keep staff informed and aligned with the Library’s mission, vision, and priorities. Oversees communication across various channels (email, intranet, newsletters, video, etc.).
- Crafts and distributes regular communications (newsletters, updates, announcements) to keep staff connected to key projects, initiatives, and library news.
- Oversees and executes email marketing campaigns targeting internal and external audiences.
- Leads cross-departmental teams to develop and implement initiatives. Develops project plans, timelines, and resource allocation. Ensures alignment with Library goals and tracks progress.
- Creates content for key initiatives and programs across multiple communication channels as part of the Brand Team.
- Provides narrative and statistical reports, in collaboration with the Data Analyst, to assess marketing effectiveness and inform strategic decisions.
- Provides assistance with Library exhibits, collaborating with internal teams to ensure proper planning and execution.
- Manages and monitors marketing campaigns to promote programs, events, and services. Adjusts strategies based on performance data.
- Coordinates internal resources and third-party vendors, ensuring project requirements are met and budgets are managed efficiently.
- Assists the Brand & Communications Director with initiatives supporting The Library Foundation, The Friends of the Public Library, and the Anderson Township Library Association.
- Will cover the cover the other Brand Coordinator’s responsibilities as needed.
QUALIFICATIONS:
- Strong written and verbal communication skills, with attention to detail and the ability to craft compelling messages for diverse audiences.
- Demonstrates proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact) and project management tools (e.g., Jira, Trello, Asana).
- Possesses basic knowledge of design principles and familiarity with graphic design software (e.g., Adobe Creative Suite or Canva
- Understands and supports the Library’s mission, vision, culture, and structure, and demonstrates a comprehensive understanding of the Library’s policies and procedures.
- Demonstrates the skills and abilities to interact with the public, staff, and management in a respectful and professional manner that reflects the Library’s Values.
- Demonstrates on-brand customer service to internal and external customers by consistently fulfilling customer needs and expectations.
- Handles and responds to concerns, complaints, and difficult situations with patience and tact.
- Demonstrates professionalism in all settings, including an orientation toward teamwork, collaboration & building common ground with peers; arriving to work reliably, regularly, and on time; and behavior that is consistent with building a strong organizational culture, while performing work duties.
- Possesses the ability to make independent decisions when circumstances warrant such action.
- Ability to maintain confidentiality of customers, peers, and branch/department.
- Ability to seek out new methods and principles and be willing to incorporate them into existing practices.
- Seeks, accepts and incorporates feedback and direction.
- Demonstrates a commitment to diversity, equity and inclusion efforts of all colleagues and customers regardless of age, cultural background, ability, ethnicity, family status, gender identity, immigration status, national origin, race, religion, sex, sexual orientation, socioeconomic status and veteran status.
- Must be able to move frequently throughout the work location for the majority of the shift and have the ability to safely, frequently, and independently move and handle a minimum of 30 lbs. to a minimum height of 2 feet and a minimum distance of 5 feet.
EDUCATION and MINIMUM QUALIFICATIONS:
- Bachelor’s degree in marketing, communications, public relations, or a related field; or an equivalent combination of education and experience.
- Three or more years of experience in marketing, communications, public relations or related field.
- Valid driver’s license with driving record acceptable to Library’s insurance.
PREFERRED QUALIFICATIONS:
- Advanced skills in analytics platforms (e.g., Google Analytics) to monitor campaign performance and assess effectiveness.
- Experience working in libraries, nonprofit organizations, or community-focused institutions.
- Advanced skills in email marketing platforms (PatronPoint preferred) and project management tools (Jira and Trello preferred).
- Advanced skills in design principles and familiarity with graphic design software (Adobe Creative Suite preferred).
JOB LOCATION:
Downtown Main Library
Downtown Main Library
POSITION:
Full-time
Full-time
HOURS:
40 hours per week
SALARY:
Grade 9: starting at $59,425.60 annually
DEADLINE:
February 12, 2025
40 hours per week
SALARY:
Grade 9: starting at $59,425.60 annually
DEADLINE:
February 12, 2025
Salary : $59,426
