What are the responsibilities and job description for the Marketing Manager position at Citizens Alliance Bank?
Position: Marketing Manager
Department: Marketing
Classification: Exempt Salaried
Job Grade: Officer
Revised Date: 3/24/2025
Position Summary:
The Marketing Manager oversees the marketing team and ensures successful execution of strategies and campaigns. This includes managing daily activities, coordinating with departments, and meeting objectives.
Essential duties involve developing and implementing marketing plans aligned with business goals, analyzing market trends, and creating targeted messages to engage customers. Staying updated on industry developments and marketing technologies is crucial for maintaining a competitive edge.
The role includes brand management through consistent messaging across all materials and channels, collaborating with designers and content creators for high-quality assets. Budget management is also vital, ensuring efficient resource allocation and maximizing ROI.
This position reports to the Senior IT Manager/SVP.
In summary, the Marketing Manager role blends strategic thinking, creative vision, and leadership to drive successful marketing efforts.
Essential Functions
To perform this job successfully, an individual must be able to perform each Essential Function and Skill satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
1. Lead and supervise the marketing team, providing guidance, support, and performance feedback.
2. Plan, execute, and monitor marketing campaigns across various channels, ensuring alignment with company goals.
3. Develop and manage the marketing budget, ensuring cost-effective use of resources.
4. Conduct market research to identify trends, opportunities, and competitive landscape.
5. Oversee the creation of marketing content, including digital, print, and social media materials.
6. Oversee and maintain the Bank’s Intranet and Website development and administration, including periodic updates and content changes.
7. Work closely with the Marketing Committee, other departments, Market Managers and Senior Management, to ensure cohesive marketing efforts.
8. Prepare and present regular reports on marketing activities, performance metrics, and ROI.
9. Develop and implement comprehensive marketing strategies to achieve business objectives.
10. Ensure consistent brand messaging and positioning across all marketing channels.
11. Analyze marketing performance data to optimize campaigns and improve ROI.
12. Communicate marketing plans and results to the Marketing Committee and stakeholders.
13. Develop and maintain a positive public image for the company. Manage media relations, press releases, and public statements. Oversee the organization of events and promotional activities to enhance visibility and engage with the community.
14. Regular travel to other branch locations and attendance at trade shows, industry training sessions, and seminars is required.
15. This position requires a valid Driver’s License.
16. Regular attendance and punctuality when reporting to work.
17. All employees are expected to exemplify and follow our core values.
18. Physical presence in the bank is required.
19. Perform other duties as assigned and requested.
20. This position may require installation of a Multi-factor Authentication (MFA) app on an employee's personal mobile device. The MFA apps are used to authenticate a user's identity to the system for security purposes.
21. Adhere to and comply with all applicable, federal, and state laws, regulations, and guidance, including those related to BSA/AML, as well as adhere to the Bank’s policies and procedures.
Core Values:
Humility - We are “blue-collar bankers”. We are relatable, down-to-earth people who greet our smallest customer the same way we greet our largest.
Respectful, Genuine Care for Others - We care about each other, we care about our customers, and we care about our communities.
Finds A Way - This simply put, is nothing more than attitude. It’s a can-do spirit, a desire to help, to contribute, to go above and beyond, and to make a difference.
Effort - We expect a lot of ourselves and hold ourselves to a high standard. We are not entitled, and we need to earn it from our customers and each other every day.
Owning-It - Owning-It or Accountability is a big word that can encompass a great many things. For Citizens Alliance Bank, it’s about ownership. When an employee says they will do something, they follow through and get it done.
Education and Experience:
Required - High School diploma or GED, etc.
Required – Bachelor's degree in Marketing, Business Administration, or a related field.
Preferred – Continuing Education to maintain job knowledge and expertise.
Preferred – Minimum of 5 years of experience in marketing, with at least 2 years in a supervisory role.
Preferred – Strong leadership, communication, and analytical skills. Proficiency in marketing software and tools.
The employer has the right to revise this position description at any time. The position description is not a contract for employment.
Citizens Alliance Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, sexual preference or orientation, gender identity, gender expression, national origin, disability, veteran status and all other protected classes.
Education
Required- High School or better
Skills
Preferred- Problem Solving.
- Team Work.
- Relationship Building
- Communication Skills.
- Time Management.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
