What are the responsibilities and job description for the Marketing Strategist position at City of North Port, FL?
General Description
Essential Job Functions
- Perform technical functions necessary to develop, update, and maintain the Economic Development division’s website and its content.
- Develop and circulate Community Investment Prospectus for use in Business Attraction, Expansion, and Marketing efforts.
- Assist in the coordination and visioning for programmatic and special event initiatives.
- Develop messaging and strategy for both paid and owned media efforts.
- Organize and implement inbound and outbound campaigns.
- Create digital and print collateral relevant to Business Attraction and Development and Business Retention and Expansion efforts including site directories and prospectus, educational pamphlets, advertisements, graphics, etc.
- Perform community outreach for relevant policy, incentives, resources, etc.
- Assists the Economic Development Division in working towards ADA Compliance.
- Manage the Economic Development Department’s social media page(s).
- Monitor content success utilizing analytic tools such as Google Analytics.
- Other duties as assigned.
(These essential job functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other related duties as assigned, including City-directed work assignments in the event of a declared emergency.)
Knowledge/Skills/Abilities
- Marketing creativity in using data, research, and demographics/psychographics to support the Department’s campaigns, special projects, and programmatic initiatives.
- Computer skills should include Microsoft Office programs including Microsoft Excel, Microsoft Word, and Microsoft Teams; general understanding of Customer Relationship Management software; and Adobe Creative Cloud programs including Adobe InDesign, Adobe Illustrator, Adobe Lightroom, Adobe Photoshop; and Canva.
- Ability to translate research, policy, and processes into clear, concise, actionable content targeted towards a relevant audience.
- Ability to monitor paid, earned, and owned media channels to update engagement data, city accolades, emerging demographics, and more.
- Knowledge/database of relevant talking-points, messaging, and brand image factors that can be deployed on a quick turnaround.
- Ability to produce high-quality work in a fast-paced environment with a consistent stream of incoming opportunities and projects.
- Ability to establish and maintain positive working relationships with City officials, other employees, and the public.
- Ability to manage multiple projects or programs simultaneously.
- Ability to use discretion and good judgement in handling politically sensitive information and issues.
Education, Experience, Licenses and Certifications
- A four (4) year degree in Marketing, Advertising, Public Relations, or closely related field.
- Experience working for a marketing firm, business association, research firm, or other municipality in a like position is preferred.
Possession of or ability to obtain a valid Florida driver’s license by date of hire.
Emergency Response Responsibility
Every City employee has emergency response responsibilities, though not every position will require routine assignments during an emergency event. All employees are subject to recall around the clock for emergency response operations, which may require irregular work hours, work at locations other than the normal work location, and may include duties other than those specified in the employee's official job description. Assignments in support of emergency operations may be extensive in nature, with little advance notice, and may require employees to relocate to emergency sites with physically and operationally challenging conditions.
Hiring Range Statement
Please note, the hiring pay range for this position is the minimum up to a rate equal to or less than the midpoint of the salary range.
Veterans Preference Statement
The City of North Port, FL is an Affirmative Action/ADA/Veterans’ Preference and Equal Opportunity Employer. Women, Minorities, and Persons with Disabilities are Encouraged to Apply.
All benefits are effective the 1st of the month following 30 days.
Aetna – Health Insurance
The City offers eligible employees the choice of 2 Open Access In Network plans and 1 Open Access PPO Plan. Premiums and co-pays are dependent upon your plan choice.
Cigna Dental– Dental Insurance
The City's dental plan is a PPO plan providing eligible employees with in network or out of network options. You are entitled to two (2) preventive care treatments per calendar year (6 months apart). There is a $1,500 lifetime maximum for Orthodontia (children up to age 19). Premiums will depend on which tier you choose.
EyeMed Vision Care – Vision Insurance
The City's vision plan allows eligible employees to stay in network or go out of network. Your co-pays will vary depending on the network you use. You are entitled to an exam, frames and lenses once every 12 months.
Cigna Life - Life, Voluntary Life, Dependent Life Insurance
The City offers eligible employees a basic term life insurance benefit equal to their annual salary up to a $75,000 maximum at no charge. You can purchase additional voluntary life insurance for yourself and your dependents.
Cigna – Short Term Disability
The City provides short term disability coverage to all eligible employees at no cost to the employee. This coverage is used in the event of an accident or illness outside of work. The plan pays 66.67% of your weekly salary up to a maximum of $1,000. Benefits begin on the 31st day of your disability. The City offers a buy-up to the Short Term Disability Benefit with a 7 day wait period.
E-Flex – Flexible Spending Account
A flexible spending account helps you pay out-of-pocket medical, dental, eye care, daycare and other expenses, with tax deferred money deducted from your paycheck each payroll. The maximum annual election is $2,500.00. Over-the-counter medications must be accompanied by a doctor's prescription although other medical supplies will still be eligible for reimbursement. This is a voluntary benefit.
Trustmark– Supplemental Polices
Trustmark Insurance Company offers voluntary supplemental Critical Illness/Cancer, Accident and Universal Life policies which are paid for by the employee.
LifeLock Benefit Solutions
Protect your personal information and defend against attacks with 24/7, proactive identity theft protection from LifeLock. This is an employee paid voluntary program.
ICMA-RC - Deferred Compensation Plans
The City offers eligible employees the opportunity to enroll in a deferred retirement plan. The money that is deducted from your paycheck each payroll is put into this account and is tax deferred at the end of the year. One-on-one meetings with each company are held quarterly so employees can speak with the representative confidentially on preparing for their retirement. This is a voluntary program.
Florida Retirement System – FRS
Eligible employees are enrolled in the Florida Retirement System with an 8 year vesting period. Employees contribute 3% of their gross earnings per payroll which is subject to change with the IRS.
Cigna – Employee Assistance Program
The City offers this program to all employees. This is a confidential counseling program for employees and their families. The City pays for 3 visits and if you choose to continue, you would use the specialist co-pay on your insurance plan. Counseling can include stress, alcoholism, family problems, marriage difficulties, financial trouble, depression, work/life and more.
VPI - Veterinary Pet Insurance
The City offers Pet Insurance as a voluntary benefit. This benefit is not payroll deducted.
Florida Prepaid College Board
Employees are eligible to enroll in college savings programs as well as 529 plans.
Educational Assistance Program
Employees are eligible for job-related or degree required educational assistance reimbursement up to $2,500 per fiscal year (subject to the availability of funds).
Paid Holidays
The City observes 13 paid holidays per year.
Sick Leave and Annual Leave
Full time employees accrue eight (8) hours per month starting on the first day of employment. Accruals and usage will appear on your pay stub each payroll. Full time employees accrue annual leave (vacation) bi-weekly, based on years of service.
Sick Leave Incentive
Employees receive an incentive of up to four (4) days per calendar year for every 250 hours remaining in their sick leave bank. Sick leave incentive days cannot be carried over to the next year.
Personal Leave
Employees are eligible for a maximum of two (2) personal leave days per calendar year when they have accrued 96 or sick more hours. This leave is approved by the department director through the department leave approval process.
Bereavement Leave
Employees are entitled to five (5) days of bereavement leave in the event of the death of an immediate family member. Employees should check the personnel policy or union contracts, whichever is applicable, for the definition of an "immediate family member".
Salary : $2,500 - $75,000
