Director of Marketing & Communications

We are looking for a strategic-minded creative with mad organizational skills to join our Development team. The Director of Marketing & Communications is responsible for the planning, development and implementation of all organizational marketing and communications, both internal and external. The perfect candidate will be able to think and execute on a micro tactical and macro strategic level and have 4 years experience as a Marketing Manager or Director in a non-profit organization. 

Classroom Central understands that great people are what make a great organization. That’s why we call our staff Team Awesome. We are a small but mighty team and when we are hiring, we seek to attract other awesome individuals. In addition to a fair salary, Classroom Central employees receive 100% paid health, dental and vision benefits; 401k match and extremely generous holiday, vacation and sick day allowances. This position is currently hybrid, with three days in-office, and a salary starting of $55,000-$60,000 depending on experience.

JOB DESCRIPTION

MARKETING, COMMUNICATIONS AND PUBLIC RELATIONS

• Create, implement and measure the success of a comprehensive marketing, communications and public relations program that will enhance the organization’s image and position within the marketplace and the public.
• Facilitate internal and external communications.
• Execute all organization marketing, communications and public relations activities and materials including print publications/broadcast and digital media, social media, media relations, etc.
• Ensure consistent articulation and use of organization’s desired brand, throughout the organization and to all audiences.
• Responsible for editorial direction, design, production and distribution of all organization materials including print and electronic assets.
• Coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests.
• Serve as organization’s spokesperson with the media.
• Prepare Executive Director and other appointed media representatives for media interviews and appearances.
• Oversee regular and relevant market research. Monitor trends.
• Lead projects as assigned, such as cause-related marketing and special events and campaigns.
• Create and implement social media and digital marketing strategy to include content calendar and management of responses.
• Manage and update the organization’s website.
• Generate media exposure through community relationships, maximizing pro-bono opportunities where able.
• Communicate the organization’s impact by gathering stories from educators, donors, volunteers and other community stakeholders. Share stories through blog and other channels.
• Provide leadership and oversight to all critical marketing, communications and public relations processes.
• Work closely with Director of Educator Engagement to lend support for communications and marketing to educators, as needed, ensuring brand standards.

PLANNING AND BUDGETING

• Responsible for the achievement of marketing/communications/public relations mission, goals and objectives.
• Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Director of Development.
• Develop short- and long-term plans and budgets for the marketing/communications and its activities, monitor progress, assure adherence and evaluate performance.
• Recommend short- and long-term Organization goals and objectives.
• Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
• Keep informed of developments in the fields of marketing, communications and public relations, as well as the education community and use this information to help the organization operate with initiative and innovation.

OTHER

• Produce and analyze data and reports as needed for the Management Team and Board of Directors.
• Participate, lead (when necessary) and attend community and agency-appropriate meetings.
• Provide leadership and direction to the Marketing Committee.
• Other duties as assigned.

QUALIFICATIONS

Required:

• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or English.
• Proven track record with a minimum of 3 years of experience in a related field.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities to include media relations, social media and digital marketing.
• Strong creative, strategic, analytical, organizational and interpersonal skills.
• Experience developing and managing budgets.
• Demonstrated successful experience writing press releases, making presentations and working with media.
• Experience overseeing the design and production of print materials and publications.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite and WordPress.
• Commitment to working with shared leadership and in cross-functional teams.
• Strong oral and written communications skills.
• Ability to manage multiple projects at a time and to meet associated deadlines.
• An entrepreneurial spirit and a commitment to excellence with a bias for action.

Preferred:

• Strong network of community connections to include local and regional media.
• Direct experience with non-profit communication, marketing and public relations.
• Direct experience with special event speaker preparation to include the organization’s clients, employees and volunteers.
• Experience in Virtuous CRM
• Experience in video production and photography a plus.

To apply, please email your resume and cover letter to humanresources@classroomcentral.org with the subject line: Marketing - LinkedIn. Link to portfolio appreciated but not required. Please no phone calls.