What are the responsibilities and job description for the Director of Tourism position at Clay County?
Clay County - Small Towns. Big Passions.
Pay:
$82,963.00 - $107,851.90
The position is responsible for attracting, selling, overseeing the development, implementation and coordination of County tourism-related activities, including marketing, advertising, financial reporting and coordinating and overseeing the budget. This position is a public relations representative acting on behalf of the BCC and must maintain a thorough knowledge of the County and have positive working relationships with area hoteliers, members of the TDC, partner organizations and other tourism stakeholders.
Essential Duties and Responsibilities:
- Plans, implements and manages annual division budget, programs work and operations within the established budget utilizing internal policies as set forth by the BCC
- Plans, implements and manages advertising and marketing programs and related activities designed to promote awareness of, interest in and support of Clay County’s tourism assets, events, historic and agricultural tourism resources for the purpose of generating positive economic growth that benefits stakeholders and residents of Clay County
- Establishes and maintains positive working relations between the TDC, County, municipalities and community leaders, tourism-related businesses and stakeholders, media outlets and related local, State and Federal agencies for the purpose of coordinating, supporting and promoting Clay County tourism
- Works closely with hotels/motels and other County businesses through regular meetings and correspondence
- Meets with the TDC every other month and/or at the discretion of the TDC Chairman to review the use of Tourist Development Tax (TDT) Funding and marketing/promotional strategies; sets agenda and develops recommendations related to tourist development programs
- Manages and tracks Tourism expenditures assuring for accuracy and compliance with Florida Statute 125.0104 and provides quarterly and annual reports on tourist development tax collections, special event activities and economic impact of tourism activities to the TDC and BCC
- Coordinates film and entertainment development in Clay County by serving as Film Commissioner for Clay County with the State of Florida, the main contact person for leads generated through the Governor’s Office of Film & Entertainment within the Office of Tourism, Trade and Economic Development
- Responds to requests for tourism information to travel writers, editors, group tours, meeting planners and film crews
- Manages the development and preparation of brochures/marketing/advertising and other collateral materials by coordinating their production, printing and distribution
- Attends and coordinates booth displays at various trade fairs, welcome centers and other special events to represent and promote Clay County and its variety of assets.
- Performs other duties as assigned.
Minimum Requirements:
- Bachelor’s Degree in Communications, Public Relations, Advertising, Business or Public Administration, Planning, Marketing or related field
- Minimum of five years of progressively responsible professional experience in public or private sector relating to tourism and marketing
- Valid Florida driver’s license with clean driving record
- Any combination of education and experience may be substituted, so long as it provides the desired skills, knowledge and abilities to perform the essential functions of the job.
Supplemental Information:
Regular attendance is an essential function of this position.
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions:
- Ability to establish and maintain effective working relationship with the Tourist Development Council and other groups promoting the arts, entertainment and tourism
- Superior communication skills, both written and verbal, and ability to develop and provide effective presentations to large groups of various stakeholders
- Considerable knowledge of Clay County, its tourism assets and stakeholders and community organizations
- Knowledge of local and State regulations that impact tourism development; knowledge of general tourism development related trends
- Ability to interpret statistical data in determining effectiveness of marketing, advertising and promotional offers
- Ability to exercise judgment, decisiveness and creativity in situations involving broader aspects of organizational programs and operations
Employees may be required to perform duties, including the employee’s normal work function or other emergency support functions as deemed necessary by the County, as assigned before, during, and after hazardous weather or state of local emergency.
While requirements may be representative of minimum levels of knowledge, skills and abilities to perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently.
This job description in no way implies that these are the only duties to be performed. Employees occupying the position will be required to follow any other job-related instructions and to perform any other job-related duties as requested by their supervisor.
Must be able to remain in a stationary position 75% of the time.
Constantly operates a computer and other office productivity machinery, such as a telephone, calculator, copy machine, and computer printer.
Occasionally ascends/descends natural inclines which may be steep to facilitate events and publicity.
Occasionally moves boxes and/or files weighing up to 10-20 pounds.
Position primarily operates in an indoor office environment.
Occasionally operates in outdoor environments.
Salary : $82,963 - $107,852
