Lifecycle Marketing Lead

About Clay

Clay is a creative tool for growth. Our mission is to help businesses grow — without huge investments in tooling or manual labor. We’re already helping over 100,000 people grow their business with Clay. From local pizza shops to enterprises like Anthropic and Notion, our tool lets you instantly translate any idea that you have for growing your company into reality. We’re looking for sharp, low-ego people to help us turn every business's creative ideas into a reality. Read this article to see why Clay is an amazing place to work and explore our wall of love to learn more about the product.

Why is Clay the best place to work in New York?

• Customers love the product (100K users and growing)
• We’re growing a lot (6x YoY last year, and 10x YoY the two years before that)
• Incredible culture (our customers keep applying to work here)
• In-person work (beautiful office space in Flatiron)
• Well-resourced (raised a Series B expansion in January 2025 from investors like Sequoia and Meritech)
  
  

Growth Marketing Lead, Lifecycle @ Clay

We’re seeking a Growth Marketing Lead to lead and scale our Lifecycle efforts. This role requires someone who can clearly understand Clay’s customer segments and how each individual builds the habit of using our product. Additionally, this person needs to work really well cross-functionally to ensure we’re communicating the right updates to customers and the community.

What You’ll Do

• You will be the main driver of Clay’s email and in-product notification channels, owning all company communications as well as experiments to improve core metrics.
• You will obsess over our email onboarding process, building different tracks for different use cases.
• You will obsess on how our core market segments and personas build the habit of using Clay. You will then experiment with how we can manufacture habit loops through different forms of notifications.
• You will partner very closely with our GTM Systems team to ensure you have all of the right audience segments and tracking infrastructure to implement campaigns.
• You will work closely with Content and Product Marketing to launch ongoing company announcements and product features with clear and concise copy.
• You will work closely with Brand to ensure our emails fit our guidelines and have a strong brand presence.
  
  

What You'll Bring

• Experience with building lifecycle motions that drive impact in activation and product engagement.
• Experience working with cross-functional teams across Marketing, Brand, Content, and Ops to ensure marketing campaigns are being launched successfully.
• Experience building internal processes to optimize operations within the lifecycle function.
• Experience with experimentation - comfortable with establishing MDEs, experiment runtime, etc. but also clearly understanding when we should just run a pre and post analysis.
  
  

Life @ Clay

Based out of a central office on 19th Street in Manhattan's Flatiron District. We love the energy of in-person collaboration while also offering the flexibility to work from home when needed.

• Competitive salary and role trajectory: Roles, responsibilities, and comp grow as we do
• Health insurance: Fully funded, high quality health, dental & vision coverage (including 80-100% therapy coverage)
• Visa sponsorship: We get it - it's an arduous process, but we're not scared of it
• Paid time off: We expect team members to take at least 3 weeks fully-disconnected per year, with a flexible vacation policy beyond that
• Free food: Free meals in office every day and unlimited snacks
• Parental leave & fertility support: IVF fertility benefits, egg freezing, and 4 months of paid parental leave
  
  

Learn more about Clay and what it’s like to work with us right here!