What are the responsibilities and job description for the SEO Analyst position at Cleveland Clinic?
Responsibilities:
- Develop and manage optimization strategies that increase Cleveland Clinic’s search engine results rankings.
- Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams.
- Perform keyword and SEO competitor analysis.
- Develop and execute effective link-building strategies.
- Optimize on-page elements such as title tag, meta description, URL, headings, images and internal links.
- Research and create strategies to address SEO trends across channels (e.g. mobile, video, image and voice recognition).
- Partner with enterprise counterparts to promote SEO best practices and lead SEO training opportunities for other marketing team members and stakeholders.
- Monitor daily performance metrics to understand SEO strategy performance.
- Stay on the cutting edge of SEO best practices tools and techniques.
Education:
- Education required: Bachelor’s degree in marketing, advertising, communications, business or a related area.
Languages:
- Language required: English
Certifications:
- None required
Complexity of Work:
- Strong organizational skills and demonstrated ability to organize and handle multiple priorities and projects simultaneously.
- Excellent written and verbal communication skills with the ability to interact with people at all levels of the organization.
- A positive attitude and the ability to thrive in a collaborative and fast-paced environment.
- Self-motivated with a demonstrated ability to produce quality results.
- Ability to work closely with senior leadership and in team environments.
- Ability to efficiently work remotely.
Work Experience:
- 4 years of experience in successfully developing and executing SEO campaigns.
- An additional 3 years relevant digital marketing experience and a high school diploma or GED may be considered in lieu of a bachelor’s degree.
- Basic knowledge of HTML, CSS and JavaScript.
- Understanding of search engine algorithms and ranking methods.
- Expert-level experience with SEO industry programs and data mining tools such as Google Analytics and SEMrush.
- Experience with CMS platforms such as SiteCore and WordPress.
- Experience with content management tools such as ClickUp, Trello WorkFront or Basecamp.
- Ability to complete competitive analysis of other companies within the industry.
- Ability to analyze high volumes of data on a daily basis.
Physical Requirements:
- Requires extensive sitting and dexterity to perform work on a PC.
- Typical physical demands include ability to sit, stand or walk extensively.
Personal Protective Equipment:
- Follows standard precautions using personal protective equipment as required.
Join the Cleveland Clinic team, where you will work alongside passionate caregivers and provide patient-first healthcare. Cleveland Clinic is recognized as No. 2 by Newsweek and No. 4 by US News and World Report. At Cleveland Clinic, you will work alongside passionate and dedicated caregivers, receive endless support and appreciation, and build a rewarding career with one of the most respected healthcare organizations in the world.
We are looking for a future caregiver to take on the role of an SEO Analyst within our world-class team of caregivers. Within this role, you will be responsible for planning, implementing, and managing Cleveland Clinic’s SEO strategy to drive search engine rank performance, traffic, engagement, and conversions. The ideal future caregiver is someone who has great attention to detail, strong motivational skills, is a self-starter, and has strong time management skills.
At Cleveland Clinic, we know what matters most. That's why we treat our caregivers as if they are our own family, and we are always creating ways to be there for you. Here, you'll find that we offer: resources to learn and grow, a fulfilling career for everyone, and comprehensive benefits that invest in your health, your physical and mental well-being, and your future. When you join Cleveland Clinic, you'll be part of a supportive caregiver family that will be united in shared values and purpose to fulfill our promise of being the best place to receive care and the best place to work in healthcare.
We are looking for a future caregiver to take on the role of an SEO Analyst within our world-class team of caregivers. Within this role, you will be responsible for planning, implementing, and managing Cleveland Clinic’s SEO strategy to drive search engine rank performance, traffic, engagement, and conversions. The ideal future caregiver is someone who has great attention to detail, strong motivational skills, is a self-starter, and has strong time management skills.
At Cleveland Clinic, we know what matters most. That's why we treat our caregivers as if they are our own family, and we are always creating ways to be there for you. Here, you'll find that we offer: resources to learn and grow, a fulfilling career for everyone, and comprehensive benefits that invest in your health, your physical and mental well-being, and your future. When you join Cleveland Clinic, you'll be part of a supportive caregiver family that will be united in shared values and purpose to fulfill our promise of being the best place to receive care and the best place to work in healthcare.
Pay Range
Minimum hourly: $33.46
Maximum hourly: $51.03
The pay range displayed on this job posting reflects the anticipated range for new hires. While the pay range is displayed as an hourly rate, Cleveland Clinic recruiters will clarify whether the compensation is hourly or salary. A successful candidate's actual compensation will be determined after taking factors into consideration such as the candidate's work history, experience, skill set, and education. This is not inclusive of the value of Cleveland Clinic's benefits package, which includes among other benefits, healthcare/dental/vision and retirement.
Salary : $1 - $1,000,000
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