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VP Brand u0026 Program Marketing HBO MAX-LATAM

clevelcrossing.com - Jobboard
Miami, FL Full Time
POSTED ON 3/5/2025
AVAILABLE BEFORE 6/2/2025

VP Brand & Program Marketing HBO MAX-LATAM

Posted on

Oct 14, 2020

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Profile

HBO Max is the future of entertainment and storytelling. WarnerMedia’s streaming entertainment offering, HBO Max launched in May 2020 and is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, HBO Max also features fan favorites from the WarnerMedia library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. HBO Max is home to key third-party library acquisitions such as Friends, South Park and Doctor Who, and more than 50 exclusive Originals in its first year, from groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis and other visionaries. Find out more information at HBOMax.com .

The Job

The VP, Brand and Program Marketing, LATAM will oversee brand, content and partner marketing for HBO Max across Latin America.

  • Localizing HBO Max's positioning and developing a marketing strategy that resonates with consumers in LATAM that drives brand awareness and overall growth.
  • Developing and overseeing the delivery of content marketing for LATAM as well as partnership campaigns to maximize HBO Max's reach.
  • Building and leading a team of highly driven marketing professionals that will be located across Latin America.
  • Collaborating closely with Acquisition Marketing, Creative Services, and Social Media to create engaging and innovative campaigns.

The Essentials

  • Bachelor’s degree and / or relevant experience; MBA a plus.
  • 15 years developing and driving brand, content and partner strategies and marketing efforts.
  • 5 years leading a Marketing team in the LATAM market.
  • Experience with direct to consumer branding and a strong understanding of how consumer needs feed into marketing efforts.
  • Experience analyzing, interpreting data and using insights to inform and guide marketing efforts.
  • Experience developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
  • Experience influencing and communicating across cross-functional and matrixed organizations at all levels.
  • Fluency in Spanish and / or Portuguese required.
  • The Perks

  • Paid time off every year to volunteer.
  • Access to well-being tools, resources, and freebies.
  • 2018 Best Company for Working Mothers .
  • 2018 Best Company for Dads .
  • An in-house learning and development team to help shape and grow your career.
  • Part of the WarnerMedia family of powerhouse brands.
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