What are the responsibilities and job description for the VP Brand u0026 Program Marketing HBO MAX-LATAM position at Clevelcrossing?
VP Brand & Program Marketing HBO MAX-LATAM
If your skills, experience, and qualifications match those in this job overview, do not delay your application.Posted onOct 14, 2020
Profile
HBO Max is the future of entertainment and storytelling. WarnerMedia’s streaming entertainment offering, HBO Max launched in May 2020 and is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, HBO Max also features fan favorites from the WarnerMedia library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more.
The VP, Brand and Program Marketing, LATAM will oversee brand, content and partner marketing for HBO Max across Latin America.
The Daily
Localizing HBO Max's positioning and developing a marketing strategy that resonates with consumers in LATAM that drives brand awareness and overall growth.
Developing and overseeing the delivery of content marketing for LATAM as well as partnership campaigns to maximize HBO Max's reach.
Building and leading a team of highly driven marketing professionals located across Latin America.
Partnering closely with Acquisition Marketing, Creative Services, and Social Media to create engaging and innovative campaigns.
The Essentials
Bachelor’s degree and / or relevant experience; MBA a plus.
15 years developing and driving brand, content and partner strategies and marketing efforts.
5 years leading a Marketing team in the LATAM market.
Experience with direct to consumer branding and a strong understanding of how consumer needs feed into marketing efforts.
Experience analyzing, interpreting data and using insights to inform and guide marketing efforts.
Experience developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
Experience influencing and communicating brilliantly across cross-functional and matrixed organizations at all levels.
Fluency in Spanish and / or Portuguese required.
The Perks
Paid time off every year to volunteer.
Access to well-being tools, resources, and freebies.
2018 Best Company for Working Mothers.
2018 Best Company for Dads.
An in-house learning and development team to help shape and grow your career.
Part of the WarnerMedia family of powerhouse brands.
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