Director, Global Brand Public Relations

This position is responsible for creating and executing global brand campaigns and launches for The Coca-Cola Company. Cross functional collaboration is critical, and the ideal candidate is an innovative storyteller who knows how to activate multichannel communications strategies.   

LOCATION: Atlanta, Georgia

We work a hybrid schedule 2- 3 days per week in office

What You’ll Do for Us

• Develop and execute strategic PR plans to promote our brands across various media channels and in collaboration with partners.  
• Cultivate and maintain relationships with key reporters across industries.
• Protect and enhance TCCC’s corporate reputation with key audiences through consumer coverage. 
• Coordinate with cross functional partners including our agency partners, functional leaders, legal, policy and marketing to identify opportunities and mitigate risk.  
• Create compelling press material including global plans and playbooks to maximize media exposure and reach key audiences.  
• Collaborate with internal teams to create unified brand voices across all communication channels.  
• Manage crisis communications and opportunities for experiential storytelling.  
• Measure and iterate on campaign effectiveness, providing insights and recommendations to continue evolving the brand PR function.

Qualifications & Requirements

• Bachelor’s degree in English, Marketing or related field.
• Minimum 8 years of experience in PR, in-house or agency.
• Able to travel in the US and internationally.
• Experience launching multiple product campaigns simultaneously.
• Music, entertainment, sports or creator experience preferred.
• Top skillsets needed: Exceptional written and verbal communication skills, knowledge of industry trends and cutting-edge communications strategies to reach audiences through earned, owned and executive channels.  

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills

User Experience (UX); Videography; Influencing; Photography; Social Media; Press Releases; Speech Writing; Community Outreach; Media Relations; Video Editing; Executive Communications; Public Relations (PR); Digital Content; Agency Relationships; Microsoft Office; Search Engine Optimization (SEO); Data Analytics; Digital Communications; Copywriting; Business Communications; Public Policies; Sustainability Communications; Strategic Communication Planning

Salary : $1 - $1,000,000