What are the responsibilities and job description for the Director of Online Advertising Job at Confidential in Washington position at Confidential?
Director of Online Advertising
About the Company
Innovative preventative healthcare company
Industry
Hospital & Health Care
Type
Privately Held
About the Role
The Company is in search of a Director of Online Advertising to spearhead the development, implementation, and management of a comprehensive online advertising strategy. The successful candidate will be responsible for leading and overseeing all SEO and SEM campaigns, ensuring the overall advertising budget is optimized for a positive ROI, and utilizing data-driven insights to forecast trends and adjust strategies. Collaboration with cross-functional teams to create engaging digital content is essential, as is staying abreast of emerging digital advertising trends and technologies in the healthcare industry. The role demands a strategic thinker with a proven track record in driving successful digital advertising campaigns, particularly within the healthcare sector.Applicants for the Director of Online Advertising position at the company should hold a Bachelor’s degree in marketing, business, or a related field, and have a minimum of 5 years' experience in online advertising, with a specific focus on the healthcare industry. The role requires a candidate with a deep understanding of the healthcare sector, strong leadership and management skills, and the ability to inspire a high-performing team. Proficiency in budget management, forecasting, and a strong analytical skill set are essential. The ideal candidate will have a proven track record of delivering strong ROIs on digital advertising campaigns, be adept at problem-solving, and have the ability to manage multiple projects while maintaining attention to detail and meeting deadlines. Excellent communication and presentation skills are also a must.
Travel Percent
Less than 10%
Functions
- Marketing
