What are the responsibilities and job description for the Social Media Manager and Content Creator position at Confidential?
This role is perfect for someone who loves being in front of and behind the camera, thrives in a fast-paced creative environment, and understands how to create engaging content that converts. You’ll be responsible for planning, styling, filming, executing, editing and posting high-quality content across Instagram, TikTok, and Pinterest while maintaining a strong brand aesthetic. This role reports directly to the Director of Operations, and works closely with both the Founder and Stores to ensure content is driving current initiatives, supports upcoming events and has a consistent brand voice.
Responsibilities
Social Media Management
- Develop and execute content strategies for Instagram, TikTok, and Pinterest. This includes a planned social media grid, content plan for all platforms and mood boards.
- Schedule, post and optimize content to increase engagement, sales and brand awareness.
- Monitor trends, algorithm changes and best practices to keep our social media ahead of the curve.
- Engage with our community through comments, DMs, reposts and social interactions.
Content Creation & Photography
- Plan, style, execute and edit all content (studio and lifestyle).
- Capture engaging content using iPhone photography and professional photography techniques.
- Film and edit high-quality short-form videos and reels for TikTok & Instagram.
- Stay up-to-date with content trends and ensure our visuals align with our brand identity.
Photoshoot Planning & Execution
- Plan all seasonal photoshoots, including booking the photographer, location and models.
- Conceptualize and create mood boards for shoots.
- Style and direct photoshoots, ensuring the right aesthetic and brand consistency.
- Manage props, models and locations for content shoots.
Who You Are
- A creative thinker with a strong eye for aesthetics and branding.
- Self motivated with a sense of urgency.
- Up to date on all current and local events that drive business and create hype for the Charlotte community.
- Experienced in iPhone photography. Professional photography is a plus.
- Comfortable being in content and directing others in creating content, providing feedback as needed.
- Knowledgeable about social media algorithms, trends and best practices.
- Highly organized, detail-oriented and able to manage multiple projects at once.
- A team player who thrives in a collaborative environment.
Qualifications & Requirements
- Experience in Content creation or photography.
- Proficiency in photo/video editing apps (e.g., Lightroom, CapCut, InShot, Canva or Adobe Suite).
- Strong understanding of Pinterest, Instagram and TikTok growth strategies.
- Experience with Shopify, including creating collections, uploading and storefronts.
- Ability to direct and style photoshoots effectively.
- Willingness to work non-traditional hours, including nights and weekends. Hours may vary based on social media, events and store needs.
How to Apply: Send your resume, portfolio, and a short note about why you’re the perfect fit. A portfolio is required and should include social media channels you collaborate with or manage along with stats on growth you’ve achieved. Candidates may be asked to participate in a paid trial Social Media project prior to hire.
Job Type: Full-time
Pay: $20.00 - $24.00 per hour
Expected hours: 30 – 40 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- Weekends as needed
Experience:
- Social media management: 1 year (Preferred)
Ability to Commute:
- Charlotte, NC 28201 (Required)
Ability to Relocate:
- Charlotte, NC 28201: Relocate before starting work (Required)
Work Location: In person
Salary : $20 - $24
