What are the responsibilities and job description for the Marketing Coordinator position at Consumer Legal Group?
FLSA Status: Non-exempt
Reports to: COO
Department: Marketing
Direct Reports: 0
Company Overview:
Join our dynamic and mission-driven law firm located in the Financial District as we embark on our journey to assist Americans in fighting their debt and achieving financial freedom. We are a young firm, blending the professionalism of an established practice with the innovation and mission-focus of a startup.
The why:
Consumer Legal Group just celebrated its two-year anniversary! We are looking for strong additions to advocate for our clients and contribute to the continued expansion and success of our current team. Our clients rely on us to provide compassionate and effective legal support, guidance, counseling and litigation services as we assist them in navigating and resolving their current hardships. As a growing company, we are constantly looking for ways to improve our service and make an overall impact on our client's lives.
What you will be doing
● Assist in developing and implementing direct marketing and advertising campaigns (including
social media and email campaigns)
● Manage and update the firms’ website, ensuring SEO optimization and relevant content
● Maintain and inventory stock, place orders and verify receipt, update calendars and other
administrative tasks as assigned
● Plan, organize and assist in meeting preparation including establishing contacts, developing
agendas and coordinating any necessary materials
● Track conversion and cost of acquisition by analyzing and entering sales, expenses, and new
business data
● Prepare marketing reports by collecting, analyzing, and summarizing sales data
● Coordinate with other departments to any necessary materials are reviewed and prepared
● Support sales staff by providing sales data, market trends, forecasts, account analyses, and
updated services information
● Conduct and record market research regarding comparable products by identifying and
evaluating product characteristics, market share, pricing, and advertising
● Monitor budgets and conduct comparisons by analyzing our results with previous plans and
forecasts
● Stay up to date with industry trends and suggest improvements as needed
● Oversee social media accounts and boost online presence
● Perform other duties as assigned to support departmental needs and objectives
What you bring
● Bachelor’s in marketing or a related field required
● Minimum 2-3 years of experience in digital marketing, particularly within the financial or legal
industry required
● Minimum 1 year project management experience required
● Strong working knowledge of SEO/SEM optimization, email, social media and/or advertising
campaigns
● Experience in identifying target audiences and devising digital campaigns that engage, inform,
and motivate
● Creative, adaptable and hands-on
● Proactive and takes ownership of projects
● Explores opportunities to add value to tasks and overall
● Strong working knowledge of website and marketing analytics tools
● Working knowledge of ad serving tools
● Working knowledge of HTML, CSS, and JavaScript development and constraints
Salary : $65,000 - $85,000
