What are the responsibilities and job description for the Marketing Coordinator position at Control Service Company?
Marketing Coordinator
Company Overview :
Control Service Company is a leader in building automation solutions, providing innovative technologies that optimize energy efficiency, enhance comfort, and streamline building operations. We are seeking a motivated Marketing Coordinator to help promote our brand and drive the growth of our market presence within the building automation and smart technologies sector.
Position Overview :
The Marketing Coordinator will support the development and execution of marketing strategies that target the commercial, industrial, and institutional building sectors. This role will involve managing marketing campaigns, creating content, and coordinating events to showcase our solutions' impact on building efficiency and sustainability.
Key Responsibilities :
Campaign Management :
Coordinate marketing campaigns to promote building automation products and services across various channels.
Collaborate with sales, engineering, and leadership teams to ensure alignment with business goals.
Content Creation and Management :
Develop content for marketing collateral, including brochures, case studies, blog posts, social media, and email campaigns.
Tailor messaging to resonate with facility managers, engineers, and decision-makers in the building automation space.
Digital Marketing and Analytics :
Manage digital platforms, including website updates, search engine optimization (SEO), and pay-per-click (PPC) campaigns.
Track marketing metrics using tools like Google Analytics, HubSpot, and social media analytics to measure campaign performance.
Event Coordination :
Organize and promote trade shows, webinars, and industry events to showcase the company’s expertise and solutions.
Coordinate logistics for exhibits, presentations, and promotional materials.
Partnership and Outreach :
Foster relationships with industry associations, partners, and vendors to amplify brand presence.
Research and identify sponsorship and co-marketing opportunities within the building automation industry.
Marketing Administration :
Maintain a marketing calendar, project schedules, and budgets.
Ensure brand consistency across all marketing materials and communications.
Qualifications :
Education : Bachelor’s degree in Marketing, Communications, or a related field.
Experience : 2–4 years in marketing, preferably within the building automation, technology, or construction industries.
Technical Skills :
Proficiency in marketing tools such as Adobe Creative Suite, Canva, HubSpot, or equivalent.
Familiarity with building automation solutions and related technologies is a plus.
Basic understanding of Visio, BIM tools, or similar platforms is beneficial.
Soft Skills :
Strong communication skills with a technical audience, including engineers and facility managers.
Highly organized and detail-oriented with the ability to manage multiple projects.
Adaptability to a fast-paced, technical environment.
Preferred Attributes :
Knowledge of sustainable building certifications and energy efficiency standards (e.g., LEED, ASHRAE).
Previous experience working with integrators or contractors in the building industry.
