What are the responsibilities and job description for the Marketing Lead position at Coral?
We are seeking an exceptional marketing leader to drive Italic's continued evolution as a premium lifestyle brand. As we redefine modern luxury through thoughtful design and uncompromising quality, this role will be instrumental in scaling our business while maintaining our brand's elevated positioning and strong unit economics.
NOTE - This is an intensive individual contributor role for someone who thrives on driving measurable results and shaping business success.
Your primary focus and majority of time will be spent on paid media buying.
Responsibilities
Strategy & Brand Growth
Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition
Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice
Design and implement testing frameworks to optimize conversion while preserving our luxury market positioning
Partner with creative teams to ensure all growth initiatives reflect our French-inspired contemporary aesthetic
Performance & Analytics
Own key performance metrics including CAC, ROAS, and customer LTV across channels
Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45)
Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions
Scale successful programs while maintaining strict profitability requirements
Cross-Functional Leadership
Collaborate with product and merchandising teams to align growth strategies with new collection launches
Partner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voice
Work closely with finance to optimize spending and maintain profitable unit economics
Guide email and CRM strategy to foster long-term relationships with our premium customer base
Requirements
Experience
5 years of growth marketing experience, preferably in premium / luxury DTC brands
Proven track record of scaling profitable customer acquisition programs
Deep expertise in performance marketing across paid social, search, and emerging channels
Experience marketing to affluent consumers with sophisticated taste
Technical Skills
Advanced proficiency in analytics platforms (Google Analytics, Looker, etc.)
Expert-level knowledge of paid media platforms including Meta, Google, and TikTok
Strong understanding of email marketing automation and CRM systems
Ability to analyze complex datasets and translate insights into actionable strategies
Essential Qualities
Refined aesthetic sensibility and understanding of luxury consumer psychology
Outstanding analytical capabilities and attention to detail
Proven ability to thrive in fast-paced, metrics-driven environments
Exceptional communication skills and cross-functional collaboration abilities
Natural drive for excellence and continuous optimization
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