What are the responsibilities and job description for the Manager, Product Marketing (REMOTE) position at Cordis?
概述
Cordis: About us:
When you join the team at Cordis, you become part of an inspiring mission to save lives, impacting millions of people and broadening access to life-saving cardiovascular and endovascular technology. As a global leader for over 60 years, we are dedicated to being the heart of innovation to transform cardiovascular care.
At Cordis, we’re teammates, not just employees. We embrace an empowered and one-team culture where teammates are inspired to unleash their full potential. With diverse teams on a global scale, we believe the richness of our experiences and backgrounds enhances the careers of our teammates, the service to our customers, and ultimately, the lives of our patients.
If you love a challenge and are ready to have a direct, transformative and positive impact on the lives of millions, then Cordis is just the place for you. We are the people behind the people who keep saving lives.
We are seeking a results-driven Product Marketing Manager to join our US Marketing Downstream team, specializing in the management and growth of our core cardiovascular and endovascular product portfolios. This role is responsible for developing and executing marketing strategies, driving demand generation activities, and ensuring effective collaboration with cross-functional teams to deliver business results. This includes regional focus on product lifecycle management, product positioning, and partnership with upstream to support the creation of global launch materials, market research, customer need identification, and portfolio/strategic planning.
职责
Expected Areas of Competencies:
Cordis is proud to be an equal opportunity employer and is committed to providing equal opportunity for all teammates and applicants. At Cordis, our teammates all bring different strengths, experiences, and backgrounds, who share a passion for improving people's lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All our teammate’s points of view are key to our success, and we believe inclusion is everyone's responsibility. Together, we strive to create and maintain working and learning environments that are inclusive, equitable and welcoming.
Cordis: About us:
When you join the team at Cordis, you become part of an inspiring mission to save lives, impacting millions of people and broadening access to life-saving cardiovascular and endovascular technology. As a global leader for over 60 years, we are dedicated to being the heart of innovation to transform cardiovascular care.
At Cordis, we’re teammates, not just employees. We embrace an empowered and one-team culture where teammates are inspired to unleash their full potential. With diverse teams on a global scale, we believe the richness of our experiences and backgrounds enhances the careers of our teammates, the service to our customers, and ultimately, the lives of our patients.
If you love a challenge and are ready to have a direct, transformative and positive impact on the lives of millions, then Cordis is just the place for you. We are the people behind the people who keep saving lives.
We are seeking a results-driven Product Marketing Manager to join our US Marketing Downstream team, specializing in the management and growth of our core cardiovascular and endovascular product portfolios. This role is responsible for developing and executing marketing strategies, driving demand generation activities, and ensuring effective collaboration with cross-functional teams to deliver business results. This includes regional focus on product lifecycle management, product positioning, and partnership with upstream to support the creation of global launch materials, market research, customer need identification, and portfolio/strategic planning.
职责
- Oversee the lifecycle management of assigned product portfolio, including product positioning, pricing strategy, and market expansion initiatives.
- Identify opportunities to enhance the portfolio’s value proposition based on market trends, customer feedback, and competitive insights.
- Develop and execute integrated marketing campaigns to drive awareness, adoption, and utilization.
- Collaborate with the broader marketing team to create targeted content, promotional materials, and sales tools that align with strategic objectives while analyzing effectiveness of campaigns, providing recommendations for optimization.
- Partner with supply chain and operations teams to develop accurate demand forecasts and ensure alignment with business goals.
- Monitor inventory levels and adjust plans as needed to address market dynamics and customer demand.
- Lead product launch marketing activities, partnering with R&D, regulatory, clinical, and operations teams to ensure successful commercialization.
- Stay informed on industry trends, customer preferences, and competitive activity to inform strategic planning and portfolio decisions. Conduct VOC (Voice of Customer) activities to gather insights that guide marketing strategies and product development.
- Serve as the primary marketing liaison to the sales team, providing training, tools, and resources to support their success.
- Conduct regular field visits to gather insights, understand customer needs, and identify opportunities to improve sales effectiveness.
Expected Areas of Competencies:
- Strong project management, decision making, and organizational skills.
- Excellent communication and presentation abilities.
- Proficiency in Microsoft Office applications including Excel, Pivot Tables, PowerPoint, as well as marketing tools and CRM systems.
- Analytic mindset with the ability to interpret data and translate insights into actionable strategies.
- Collaborative and team-oriented approach.
- Entrepreneurial mindset with a focus on achieving measurable results.
- Ability to work in a fast-paced, deadline-driven environment.
- Builds and maintains long-term relationships with high level surgical consultants, key strategic customers and regional sales teams to promote and support the core brands.
- 8 years of experience in product management, sales or marketing experience in the medical device industry, Required. Cardiovascular and/or endovascular product experience preferred.
- Bachelor’s degree in marketing, Business Administration, Biomedical Engineering or a related field. MBA preferred. Combined education and experience will be considered.
- Ability to travel domestically and internationally, estimated 30% travel
Cordis is proud to be an equal opportunity employer and is committed to providing equal opportunity for all teammates and applicants. At Cordis, our teammates all bring different strengths, experiences, and backgrounds, who share a passion for improving people's lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All our teammate’s points of view are key to our success, and we believe inclusion is everyone's responsibility. Together, we strive to create and maintain working and learning environments that are inclusive, equitable and welcoming.
