What are the responsibilities and job description for the Product Marketing Manager position at Playbypoint?
About the Role Are you passionate about driving growth in a fast-paced, high-impact environment? Playbypoint, the leading software for pickleball, tennis, and padel, is looking for a motivated and customer-focused Product Marketing Manager to join our team. This is a unique opportunity to shape the future of sports technology and contribute to our mission of enhancing player and club experiences across the globe.
The Product Marketing Manager will play a pivotal role in accelerating Playbypoint's growth by developing and executing marketing strategies tailored to our diverse customer base. You'll lead initiatives across owned and operated channels, with a focus on product positioning, user acquisition, and engagement strategies.
Key Responsibilities
- Develop and execute go-to-market strategies for new product features and updates.
- Conceptualize and implement marketing campaigns across digital channels, including email, social media, web, and in-app experiences.
- Collaborate with cross-functional teams, including product, sales, and customer success, to align messaging and drive adoption.
- Conduct competitive analysis to identify market opportunities and trends within the pickleball, tennis, and padel spaces.
- Build and maintain customer personas, ensuring marketing efforts resonate with target audiences.
- Optimize marketing channels to maximize user engagement, retention, and lifetime value.
- Analyze campaign performance metrics (e.g., impressions, conversions, churn) and provide insights to improve future marketing efforts.
- Drive the creation of marketing collateral such as tutorials, webinars, and guides to educate customers and enhance their experience.
- Work closely with the product team to create informative tutorials and guides that help customers maximize their platform use.
- Engage with the community of clients to foster a sense of belonging and drive brand loyalty.
- Manage relationships with external agencies and partners to scale marketing efforts effectively.
Qualifications
- 4 years of experience in product marketing, preferably within SaaS or sports technology.
- Strong understanding of marketing analytics and experience with tools such as Google Analytics, Tableau, or similar platforms.
- Proven ability to translate complex product features into compelling marketing messages.
- Experience managing multi-channel marketing campaigns from concept to execution.
- Excellent project management skills and the ability to prioritize competing initiatives.
- Exceptional communication skills and attention to detail.
- A proactive, data-driven, and results-oriented mindset.
- Passion for sports and familiarity with the pickleball, tennis, and padel communities is a plus.
Preferred Qualifications
- Experience leading cross-functional projects within a startup or fast-growing company.
- Background in customer segmentation and lifecycle marketing.
- Proficiency in marketing automation platforms and CRM tools.
- Experience managing external agencies to deliver impactful campaigns.
About Playbypoint At Playbypoint, we are revolutionizing how clubs and players connect through technology. Our platform offers an all-in-one solution for booking, management, and analytics to enhance the experience of clubs and players alike. We thrive in a collaborative, fast-paced environment where innovation and customer satisfaction are our top priorities. Join us in shaping the future of sports technology!
