What are the responsibilities and job description for the Product Marketing Manager position at Stealth Startup?
Our team operates with speed and focus to deliver outsized impacts for our customers. We approach every challenge with first principles, never assuming things have to be done a certain way. We are a diverse team that believes intelligence and kindness go hand in hand, welcoming individuals from all backgrounds. Our persistence and rapid execution define us as a category leader and a future generational company.
About the Role
We are seeking a passionate and experienced Product Marketing Manager to drive our product marketing strategy and execution. You will be instrumental in defining and communicating the value of our products to customers and the broader market. This role encompasses all traditional responsibilities of a Product Marketing Lead, including content creation, go-to-market strategy, and cross-functional collaboration.
As the Product Marketing Manager, you will craft compelling narratives that resonate with our target audiences, develop positioning and messaging that differentiates our platform in the market, and create content that drives engagement and adoption. You will work closely with our Product, Sales, and Customer Success teams to ensure consistent and impactful communication across all channels.
What You Will Do
- Develop Go-to-Market Strategies: Lead the planning and execution of product launches and feature updates, ensuring alignment with company goals.
- Craft Compelling Messaging: Create clear and differentiated product positioning and messaging that resonates with target customers.
- Content Creation: Produce high-quality content such as whitepapers, case studies, blog posts, webinars, and sales collateral to support marketing campaigns and sales efforts.
- Customer Understanding: Conduct ongoing efforts to better understand our customers and develop a deep empathy toward them.
- Sales Enablement: Equip the Sales team with the necessary tools, training, and content to effectively sell our solutions.
- Customer Advocacy: Develop customer success stories and testimonials to showcase the value of our products.
- Cross-Functional Collaboration: Work closely with Product Management to align on product roadmaps and with Customer Success to understand customer needs.
- Quota Carrying: Own your metric and measure the effectiveness of product marketing initiatives to adjust strategies accordingly.
- Thought Leadership: Represent the company at industry events, webinars, and conferences, positioning us as a leader in the space.
Who We Are Looking For
- Experience: 6 years in Product Marketing within a SaaS technology company, preferably in analytics, business intelligence, ML/AI, FP&A, or data-oriented sectors.
- Content Expertise: Strong skills in content creation, storytelling, and translating technical concepts into accessible narratives.
- Goal-Driven: Own your metric, carry your number, exceed it.
- Strategic Thinker: Ability to develop and execute effective go-to-market strategies that drive product adoption.
- Collaborative: Proven ability to work cross-functionally with Product, Sales, and Customer Success teams.
- Martech Stack: Our platform is tool-agnostic, but our current stack includes HubSpot, Figma, Webflow, Notion, Canva, ChatGPT, and Slack. Ideal candidates will have experience with these or similar technologies and a proven ability to quickly adapt to new tools and platforms.
- Analytical Mindset: Data-driven approach to measuring marketing effectiveness and making informed decisions.
- Communication Skills: Exceptional written and verbal communication skills with high attention to detail.
- Customer-Centric: Deep empathy for customers and a passion for delivering outsized impact.
- Industry Knowledge: Familiarity with business intelligence and enterprise data analytics tools (e.g., Tableau, Looker, PowerBI) is a plus.
- Adaptable: Thrives in a fast-paced, autonomous, and dynamic startup environment.
Why Join Us?
- Impactful Role: Play a pivotal role in a Y Combinator-backed company that is transforming how people worldwide work more efficiently.
- Collaborate with an exceptional team: including alumni from leading companies like Amazon, Pinterest, Deel, Tesla, AiFi, and Wise.
- Remote-Friendly: Enjoy a fully remote and diverse workplace that values work-life balance.
- Innovative Environment: Join a world-class team where your contributions directly influence the company's success.
- Company Offsites: Participate in bi-annual team offsites at dream destinations from your travel bucket list.
- Equity Ownership: Gain life-changing equity in a fast-growing and cash-flow-positive startup.