What are the responsibilities and job description for the Marketing Manager position at CorDx?
CorDx, a multi-national biotech organization, focused on pushing the limits of innovation and supply in global health. With over 2000 employees across the world serving millions of users in over 100 countries, CorDx delivers rapid testing and point-of-care medical device solutions used in the detection of infectious disease such as COVID-19, pregnancy, drug abuse, biomarkers and more. CorDx is at the cutting edge of technology, artificial intelligence, and data science with the goal of delivering diagnostic solutions to some of the most critical questions in healthcare.
Responsibilities- Develop and implement comprehensive marketing plans to increase brand awareness and drive sales growth
- Conduct market research and analysis to identify industry trends, competitive landscape, customer needs, and provide insights to inform marketing strategies
- Manage and execute various marketing communication campaigns, including email marketing, social media, content development, and advertising
- Collaborate with the sales team to create sales enablement materials and ensure consistent messaging and positioning across all channels
- Lead the planning and execution of trade shows, conferences, and other events to drive brand awareness and generate leads
- Manage relationships with external vendors and partners to ensure effective execution of marketing initiatives
- Identify and evaluate new marketing opportunities such as new channels, partnerships, and sponsorships
- Bachelor's degree in Marketing, Communications, or related field
- 2 years of experience in B2B marketing, preferably in the biotechnology or healthcare industry
- Strong analytical and strategic thinking skills with the ability to analyze data and translate insights into actionable marketing plans
- Proven experience in developing and executing successful marketing campaigns across multiple channels including email marketing, social media, and events
- Excellent written and verbal communication skills with the ability to craft compelling messaging and effectively communicate with internal and external stakeholders
- Experience with CRM software and marketing automation tools such as Salesforce and Hubspot
- Strong project management skills with the ability to manage multiple projects simultaneously and prioritize workload effectively.
- Health Care Plan (Medical)
- Retirement Plan
- Paid Time Off
- Training & Development
- Company Sponsored Meals
- Individual and Team Bonding Spending
