What are the responsibilities and job description for the National Account Representative-Cougar Systems position at Cougar Sales, Inc?
Cougar USA is a leading supplier of Water Control Systems for Commercial Building Applications, specializing in Pre-Engineered and Custom-Designed Solutions for Water Pressure, Level, Temperature, Flow, and Quality. With a commitment to delivering cutting-edge technology, proactive communication, and solutions that drive customer success, Cougar USA has built a reputation for reliability and innovation in the industry.
The National Account Manager for Cougar Systems at Cougar USA will be responsible for leading, building, and managing a high-performance sales team comprised of distributors and internal sales support. This role plays a critical part in achieving the company’s growth goals by driving revenue, expanding into new geographic territories, and building long-term relationships with customers. The National Account Manager will focus on delivering the Cougar Promise through proactive communication and high-performance solutions that align with Cougar’s core values.
Key Job Responsibilities:
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New Business Development & Sales Growth:
- Identify, pursue, and acquire new distributor accounts to expand Cougar USA’s market presence.
- Develop and implement sales strategies to drive revenue growth and meet performance targets.
- Build strong relationships with distributors and key decision-makers to increase long-term business opportunities.
- Travel & Distributor Engagement:
- Travel throughout the U.S. to meet with existing and potential distributors, ensuring alignment with Cougar USA’s sales objectives
- Conduct in-person and virtual meetings, presentations, and product demonstrations for distributors
- Represent Cougar USA at industry trade shows, distributor meetings, and networking events.
- Distributor Support & Relationship Management:
- Provide ongoing support and training to existing distributor partners to maximize their success.
- Serve as the primary point of contact for assigned distributors, ensuring proactive communication and issue resolution.
- Collaborate with the internal sales team to develop strategic growth plans for key accounts.
- Market Research & Competitive Analysis:
- Stay informed about industry trends, competitor activities, and market opportunities.
- Provide feedback and insights to the sales and marketing teams to refine sales strategies and messaging.
Performance Metrics/KPIs:
- Number of new distributor accounts acquired.
- Sales revenue generated and commission earnings.
- Growth of existing distributor accounts.
- Frequency and effectiveness of distributor engagement.
- Successful completion of training milestones related to product and sales knowledge.
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Qualifications:
- Bachelor’s degree in Industrial Distribution, Business Administration, Marketing, or a related field.
- Internship or academic exposure to sales and business development preferred.
- Experience in an industrial or technical sales environment is a plus but not required.
- Experience with ERP/CRM software (e.g. Salesforce, HubSpot, or equivalent). Previous exposure to industrial distribution or technical sales support.
- Skills & Competencies:
- Strong communication and interpersonal skills.
- Ability to travel frequently (approximately 30-50% travel required).
- Self-motivated with a drive to achieve sales targets.
- Ability to build and maintain strong relationships with customers and partners.
- Proficiency in Microsoft Office Suite (Excel, Outlook, Word, PowerPoint). Willingness to learn CRM tools and sales analytics platforms.
- Career Growth Path:
- This position is designed as a development role for individuals interested in advancing into sales and account management. Over time, successful candidates will have opportunities for increased responsibilities, training, and potential promotion into the National Account Manager position.
Cougar Core Values:
- Passionate About Our Brand: Demonstrates commitment and enthusiasm for Cougar's mission and values.
- Committed to Our Partners: Focuses on developing strong, mutually beneficial relationships with partners.
- Reliable, Responsible, Resourceful: Exhibits reliability, takes responsibility, and is resourceful in finding solutions.
- Cougar Family-Oriented: Promotes a collaborative and inclusive culture, aligning with the Cougar family values.
Cougar Promise:
- Commitment
- Communication
- Cutting-Edge Technology
Company Benefits:
- 401(k)
- Competitive salary
- Comprehensive benefits package
- Profit sharing
- Training & development opportunities
At Cougar USA, we hire people who are passionate about doing a good job for their customers. We are committed to our partners in business and go above and beyond the call of duty for them. We are reliable, responsible, and resourceful in creating solutions for our customers’ problems. We are small, tight-knit company that will make you feel like family and challenge you to grow personally and professionally. If this is who you are also, we can’t wait to meet you!
