Marketing Manager

Job Description : Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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Daily Life Of a Marketing Manager

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
• Conduct economic or commercial surveys to identify potential markets for products or services.
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
• Integrate environmental information into product or company marketing strategies, policies, or activities.
• Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Qualities of a Marketing Manager

These are the skills Marketing Managers say are the most useful in their careers :

Active Learning : Understanding the implications of new information for both current and future problem-solving and decision-making.

Active Listening : Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking : Talking to others to convey information effectively.

Critical Thinking : Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension : Understanding written sentences and paragraphs in work related documents.

Social Perceptiveness : Being aware of others’ reactions and understanding why they react as they do.

Marketing Manager Job Outlook

In the United States, there were 218,300 jobs for Marketing Manager in 2016. New jobs are being produced at a rate of 10.1% which is above the national average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Manager by 2026. There will be an estimated 21,300 positions for Marketing Manager per year.

The average yearly salary of a Marketing Manager ranges between $69,840 and $208,000.

Marketing Managers who work in New York, Virginia, or Colorado , make the highest salaries.

How do I Become a Marketing Manager?

Education needed to be a Marketing Manager :

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Salary : $69,840 - $208,000