What are the responsibilities and job description for the Demand Generation Specialist position at Courser?
We are seeking a highly motivated and results-driven Demand Generation Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in demand generation, digital marketing campaigns, and experience with HubSpot as a CRM. This role will execute and measure demand-generation campaigns across all of Courser's brands and ensure that they are meeting the objectives, driving qualified leads, and supporting our sales objective.
Key Responsibilities:
Preferred Skills:
At COURSER we prioritize our employees’ personal and professional development, offering best in class training, mentorship, and opportunities for growth through our self-promotion paths. We encourage innovation and challenging the status quo. With teams across the country, we have a wealth of knowledge and a team that is eager to share and grow together.
Benefit Highlights
Courser is an equal opportunity employer. Applications are considered for positions without regard to veteran status, uniformed service member status, race, creed, color, religion, gender, gender identity, sex, sexual orientation, citizenship status, national origin, marital status, age, physical or mental disability, genetic information, caregiver status or any other category protected by applicable federal, state, or local laws.
Key Responsibilities:
- Campaign Development: implement and manage multi-channel demand generation campaigns in HubSpot to drive lead acquisition and conversion.
- Lead Nurturing: Develop and execute lead nurturing programs to move prospects through the sales funnel and increase conversion rates.
- Content Creation: Collaborate with the content team to create compelling and relevant content for call sequences and CTA through the various stages of the buyer’s journey.
- CRM Management: Utilize HubSpot to track, analyze, and report on campaign performance, lead generation, and ROI.
- SEO & SEM: Optimize search engine campaigns and manage paid search initiatives to increase brand visibility and traffic.
- Email Marketing: Execute inbound and outbound email marketing campaigns to engage and nurture leads.
- Analytics & Reporting: Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
- Collaboration: Work closely with sales, product, and other marketing teams to align demand generation efforts with overall business goals.
- Bachelor’s degree in marketing, Business, or a related field.
- 1- 3 years of experience in demand generation, digital marketing, or a similar role.
- Proficiency in HubSpot CRM and marketing automation tools.
- Strong understanding of SEO, SEM, and PPC strategies.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Skills:
- Experience in B2B Marketing. MSP Experience a plus.
- Knowledge of digital marketing strategies and tools.
- Creative thinking and problem-solving abilities.
At COURSER we prioritize our employees’ personal and professional development, offering best in class training, mentorship, and opportunities for growth through our self-promotion paths. We encourage innovation and challenging the status quo. With teams across the country, we have a wealth of knowledge and a team that is eager to share and grow together.
Benefit Highlights
- Competitive benefits package, including medical, dental, vision, and life insurance
- 401k match
- Flexible PTO
- 10 Holidays including your Birthday and a Floating Holiday!
- Gym reimbursement
- Amazon Prime reimbursement
- 40 Hours for Volunteer Time
- Paid Maternity and Paternity leave
- Paid certifications
- Learning and development programs
Courser is an equal opportunity employer. Applications are considered for positions without regard to veteran status, uniformed service member status, race, creed, color, religion, gender, gender identity, sex, sexual orientation, citizenship status, national origin, marital status, age, physical or mental disability, genetic information, caregiver status or any other category protected by applicable federal, state, or local laws.
