What are the responsibilities and job description for the Digital Sales Director position at Cox Enterprises?
Company Overview
Cox Enterprises is a forward-thinking innovator that prioritizes people first. Our award-winning workplace culture is built on inclusion and kindness, fostering an environment where diverse perspectives are valued and celebrated.
We're committed to being a force for good in the world by building a better future across various industries, including automotive, communications, and environmental sectors.
About This Role
The Manager of Ad Sales oversees the Cox First Media advertising business, aiming to maximize revenue through digital channels and executing all campaigns efficiently. This position involves leading the strategy, reporting, and analysis to drive revenue growth, managing a team of media consultants who provide end-to-end execution and reporting on campaigns.
The ideal candidate possesses a strong digital acumen and a passion for staying up-to-date with the latest opportunities in the space. They will leverage digital platforms to connect with key audiences, driving performance across channels and campaigns. This role is part of the sales leadership team, collaborating to develop and execute digital sales strategies, maximize revenue generation, oversee digital-specific sales training, and ensure the team provides solutions to meet client needs.
Key Responsibilities
Cox Enterprises is a forward-thinking innovator that prioritizes people first. Our award-winning workplace culture is built on inclusion and kindness, fostering an environment where diverse perspectives are valued and celebrated.
We're committed to being a force for good in the world by building a better future across various industries, including automotive, communications, and environmental sectors.
About This Role
The Manager of Ad Sales oversees the Cox First Media advertising business, aiming to maximize revenue through digital channels and executing all campaigns efficiently. This position involves leading the strategy, reporting, and analysis to drive revenue growth, managing a team of media consultants who provide end-to-end execution and reporting on campaigns.
The ideal candidate possesses a strong digital acumen and a passion for staying up-to-date with the latest opportunities in the space. They will leverage digital platforms to connect with key audiences, driving performance across channels and campaigns. This role is part of the sales leadership team, collaborating to develop and execute digital sales strategies, maximize revenue generation, oversee digital-specific sales training, and ensure the team provides solutions to meet client needs.
Key Responsibilities
- Develop and execute sales strategies to exceed revenue targets in digital and new product revenue.
- Provide direction to Media Consultants for cohesive sales presentations and proposals.
- Project manage complex work streams, initiatives, and budgets across marketing channels.
- Educate and advocate internally and externally on the benefits of digital marketing for clients.
- Coordinate with sales leadership to facilitate digital media sales training and motivational efforts.
- Serve as the primary liaison between vendors and the local digital support team.
- Manage regular dashboards/analytics and vendor relations.
