What are the responsibilities and job description for the Lifecycle Marketing Manager - Global, SMS, Email position at Creative Circle?
Lifecycle Marketing Manager
Position Overview
The Lifecycle Marketing Manager will play a pivotal role in driving the marketing strategy for our products. In this role, you are responsible for developing and implementing global email, SMS, and messaging app marketing strategies and enabling us to raise the bar for lifecycle automation globally. This role will support subscription campaign strategies including ongoing automated flows and ad hoc initiatives supporting engagement and conversion goals. This is a 10-month, 40 hours per week contract role.
Key Responsibilities
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Email Your Resume In Word To
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
donna.ruch@jobalert.creativecircle.com
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 03/06/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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Position Overview
The Lifecycle Marketing Manager will play a pivotal role in driving the marketing strategy for our products. In this role, you are responsible for developing and implementing global email, SMS, and messaging app marketing strategies and enabling us to raise the bar for lifecycle automation globally. This role will support subscription campaign strategies including ongoing automated flows and ad hoc initiatives supporting engagement and conversion goals. This is a 10-month, 40 hours per week contract role.
Key Responsibilities
- Develop and implement multi-channel lifecycle strategies including requirement gathering, audience segmentation, content strategy, campaign set up, QA, campaign launch, and ongoing reporting and optimization
- Research country-specific nuances and user behavior to adapt lifecycle strategies to meet localized needs
- Set campaign goals and define relevant KPIs based on objectives
- Deep dive existing lifecycle strategies and brainstorm opportunities to optimize performance and candidate experience
- Develop and manage end to end campaign project plans and lead project kick off and status check in meetings
- Analyze, report on, and optimize against key metrics including CTR, open rates, and conversion rates using a combination of Adobe Analytics and platform-level data
- Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
- Track channel best practices and industry trends to make proactive recommendations
- Bachelor's degree in Marketing, Business, or a related field
- 3 years of lifecycle marketing experience
- Passionate about creating compelling experiences through lifecycle medium
- Highly analytical and fast learner
- Proven record of developing and launching impactful lifecycle strategies.
- Expert in lifecycle channel best practices
- Ability to keep abreast of emerging trends and are plugged into the digital communications space.
- Effectively work with both internal and external stakeholders to understand business goals and objectives and develop impactful communication strategies to meet them.
- Strong understanding of lifecycle marketing strategies and best practices.
- Experience in developing and executing multi-channel marketing campaigns.
- Excellent research skills, with the ability to analyze and interpret market trends.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
Email Your Resume In Word To
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
donna.ruch@jobalert.creativecircle.com
- Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : DR8-1843716 -- in the email subject line for your application to be considered.***
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.
This job was first posted by Creative Circle on 03/06/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
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Salary : $38 - $45
