Consumer Engagement Manager

Beautifully comprehensive skincare demands a deeper level of commitment—a commitment Crown Laboratories embraces wholeheartedly. As a privately held, fully integrated global skincare company, we are dedicated to developing and delivering a diverse portfolio of safe, effective scientific solutions designed to support lifelong healthy skin.

At the heart of Crown is our mission of Skin Science for Life, which serves as the cornerstone of our aesthetics and consumer skincare portfolios. This guiding principle underscores our unwavering dedication to partnering with consumers at every stage of their unique skin health journey.

But Crown is about more than science—it’s about people. Every Crown employee plays an integral role in a mission far greater than any single product. The impact we have on the lives of our consumers is profound, and their stories inspire us every day. They remind us that what we do matters, and together, we’re enriching lives in ways that resonate far beyond skincare.

Crown Laboratories, Inc. is currently recruiting for a Consumer Engagement Manager

This position will be located in Johnson City, TN - (On-Site)

Job Summary

The Consumer Engagement Manager will develop and execute innovative influencer and organic social strategies that drive brand awareness, social media channel growth, community engagement and sales across priority brands in the Consumer Skincare portfolio.

Primary Responsibilities:

• Partner with brand marketing, creative team, and other internal and external partners to develop best-in-class social media content that delivers on the brand’s unique tone of voice and positioning.
• Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase social media and influencer campaign performance .
• Work closely with Consumer Engagement team through team brainstorming, communal ideation, and collaboration.
• Collaborate with internal and external partners on influencer selection. Support influencer campaigns through research, outreach and relationship building. Execute influencer campaigns, ensuring content aligns with brand messaging and KPIs.
• Manage content calendar and social media content deliverables, from concepting to briefing to execution.
• Post content across brands’ social pages and manage engagement with followers, partnering with Social Media Specialist for direct community engagement.
• Analyze campaign performance and contribute to reports delivered to internal and external stakeholders.
  
  

Job Related Qualifications / Skills:

• 3 years of experience managing social media and/or influencer marketing
• Able to work as part of a team to achieve shared goal
• Experience in skincare, beauty or personal care a plus
• Early adopter of new platforms, systems and tools for creating content
• Track record of driving results through creating and managing social media content, audience development and engagement
• Strong analytical mindset, coupled with creative thinking to generate compelling, engaging and social content
• Excellent verbal and written communications skills
• Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment
• Bachelor’s degree in business, marketing, communications or related field or equivalent experience
  
  

NOTE: This job profile is intended to provide an overview of expected job duties and requirements.  It is not intended to be a contract of employment, explicit or implicit. All contents are subject to change at the sole discretion of the company. Cooperation is expected of all employees. Other duties may be assigned as needed.

We offer a competitive benefits package including, health, dental, paid time off, vision, short/long term disability and 401(k) w/match.

Equal Opportunity Employer

Crown’s hero brands, among others, include:  

Our Consumer Skincare division is proud to bring you PanOxyl ®, the #1 acne wash in the US ; Blue Lizard ® Australian Sunscreen , the #1 Pediatrician recommended mineral-based sunscreen brand; and  Sarna ®, the #1 Dermatologist-recommended topical anti-itch brand and recipient of the National Seal of Acceptance from the NEA. In addition, our multiple award-winning StriVectin ® premium brand is clinically proven skincare for aging and changing skin. 

Our Aesthetics division brings you SkinPen ® Precision, the first FDA-cleared microneedling device, and BIOJUVE®, a significant innovation in the skincare industry designed to enhance the microbiome for healthier, younger-looking skin.

Crown Laboratories does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings.  No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers.  All candidates must be submitted by approved Crown Laboratories vendors who have been expressly requested to make a submission by our HR team for a specific job opening.  No placement fees will be paid to any firm unless such a request has been made by the Crown Laboratories HR team and such candidate was submitted to the Crown Laboratories HR team.