What are the responsibilities and job description for the Marketing Strategist position at Cultures for Health, LLC?
Job Title: Marketing Strategist
Company: Cultures for Health
Location: Hybrid and/or Remote opportunities (office is located in Akron, OH)
About Us: Cultures for Health empowers individuals to enhance their health and wellness through high-quality products and education focused on traditional food preservation and fermentation. We are committed to supporting healthier lifestyles by providing accessible resources and meaningful insights.
Position Overview: Cultures for Health is seeking an enthusiastic and tactical Marketing Strategist to drive key marketing initiatives. This role is ideal for an innovative problem-solver and self-starter who thrives in dynamic environments. The successful candidate will be responsible for creating and executing marketing strategies aimed at growth, customer retention, and enhancing our presence on Amazon Seller Central.
Responsibilities:
- Develop and execute creative Direct-to-Consumer (DTC) marketing strategies aimed at increasing customer acquisition and improving engagement.
- Strategically manage email and SMS marketing campaigns to significantly boost customer retention, repeat purchases, and overall customer lifetime value.
- Optimize performance on Amazon Seller Central by effectively managing product listings and sales performance.
- Collaborate proactively with cross-functional teams, including product development, sales, and operations, to align marketing initiatives with overall business goals.
- Conduct data analysis to evaluate marketing effectiveness and identify opportunities for continual improvement and optimization.
- Stay abreast of industry trends and competitive landscape, providing strategic insights and recommendations.
Qualifications:
- Proven experience managing strategic DTC marketing and retention-focused initiatives.
- Hands-on experience in email and SMS marketing strategies.
- Practical knowledge and experience using Amazon Seller Central.
- Strong analytical skills, with an ability to derive actionable insights from data.
- Exceptional communication skills, with the capability to effectively collaborate across various teams.
- Independent, proactive, and adaptable mindset.
Preferred Experience:
- Previous marketing experience within the health, wellness, or food-related industries.
- Familiarity with marketing platforms such as Klaviyo, PostScripts, or similar retention-focused tools.
Why Join Cultures for Health:
- Be part of a team dedicated to making a positive impact in the wellness community.
- Enjoy the opportunity to shape and directly influence critical marketing initiatives.
- Competitive salary range, comprehensive benefits, and growth opportunities.
Application Instructions: Interested candidates should submit their resume and a cover letter highlighting relevant experience and successes.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Work Location: Hybrid remote in Akron, OH 44311
Salary : $60,000 - $70,000