Demo

Marketing Account Strategist

Full Spectrum Marketing
Akron, OH Full Time
POSTED ON 3/7/2025
AVAILABLE BEFORE 6/7/2025

About Full Spectrum Marketing

Chase the Afterglow With Us

We are driven by honing a craft and delivering work that is worthy of the win – first for our clients, and ultimately for ourselves. This means we work hard every day in the spirit of chasing the afterglow – that feeling of rest and celebration that comes after a job well done. This driving force becomes our reality through discipline and attention to our core values.

FSM – Account Strategist

Position Summary

An FSM Account Strategist is the primary marketing consultant for a portfolio of client partners, leveraging the high-quality services provided by FSM's delivery teams to achieve client goals. Additionally, the position is responsible for building relationships with all clients in the portfolio, devising intentional marketing strategies, working with the project management team on all client projects, reviewing reporting, billing, managing day-to-day client requests and needs, and other duties that ensure the continued success of FSM clients. The position reports to the VP of Growth.

FSM's ideal Account Strategist must have :

  • Top-Notch Communications Skills . You're not just a good writer and speaker, you are good at listening, capturing ideas, presenting, writing creative briefs, and more.
  • Marketing Expertise. You have led campaigns and MarComm efforts either on the client-side or the agency side – you have a mastery of the marketing / communications landscape and are adept at devising client-specific marketing strategies.
  • Intentional Relationship Building Skills . Intentionally builds rapport and credibility with clients on professional and personal levels. Easily collaborates with the internal team on all aspects of projects.

Primary Responsibilities

Marketing Communications Responsibilities

  • Listen to understand and consult with clients on their needs and goals
  • Recommend additional services and tactics that can achieve stronger client results
  • Confidently convey client needs and context with a command-level understanding of creative briefs
  • Navigate all client interactions with a focus on partnership and workability
  • Ideate and facilitate solutions to help drive client goals
  • Prepare and present strategies, media plans, and creative concepts at client meetings
  • Conduct daily and weekly client interaction; lead calls, meetings, and regular updates within FSM standards
  • Collaborate with cross-functional teams to produce effective deliverables and outcomes for clients
  • Finalize monthly client billing
  • Measures :

  • Disciplined execution of account plans that clients view as successful
  • Frequent clear communication that makes clients feel FSM is easy to work with
  • Skill Set

  • Proven experience in managing many simultaneous client relationships, achieving billing goals, and managing strategies in a professional environment
  • Effective organization and time management skills
  • Impeccable written and phone communication skills
  • Knowledge and pursuit of leading-edge advertising, marketing, and technology trends
  • Knowledge and experience in social media, search marketing, and other digital platforms and tools
  • Knowledge of metrics and reporting, and experience communicating data in a simple way with clear communication
  • Self-starter who thrives in a rapidly-changing environment
  • High-energy team spirit with a dedication to team success and commitment to agency excellence
  • Education and Experience

  • Bachelor's degree in marketing, communications, business, or related field
  • 3 years of marketing and communications experience in an agency environment (additional experience on the client-side is strongly considered)
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