Paid Media Strategist

About Full Spectrum Marketing

Chase the Afterglow With Us

We are driven by honing a craft and delivering work that is worthy of the win – first for our clients, and ultimately for ourselves. This means we work hard every day in the spirit of chasing the afterglow – that feeling of rest and celebration that comes after a job well done. This driving force becomes our reality through discipline and attention to our core values.

Position Summary

An FSM Paid Media Strategist is responsible for driving positive results across paid media campaigns for a wide range of clients—primarily in the B2B manufacturing space. This position requires expertise in platforms like Google Ads, LinkedIn, and Meta to create performance-driven campaigns that get noticed. Beyond mastering paid ad platforms, this role requires someone who can interpret data, tell the story behind the numbers, and translate insights into action. This position reports to the Digital Marketing Manager.

FSM’s Ideal Digital Marketing Strategist Must Have

• Strategic Expertise. You know how to build paid media campaigns that are designed to perform across platforms like Google Ads, Bing, Meta (Facebook & Instagram), and LinkedIn.
• Analytical Mindset. You’re comfortable digging into data and pulling out the “why,” not just the “what.” You can communicate performance with clarity and make recommendations based on real insights.
• Collaborative Energy. You love being part of a team and can confidently contribute to discussions with designers, developers, and client-facing strategists.
  
  

Primary Responsibilities

• Research, plan, and execute high-performing digital marketing strategies & campaigns.
• Discern the impact of work and performance of the various digital marketing tactics used.
• Effectively identify, implement, and execute tasks that support the success of digital marketing efforts.
• Build reports covering paid campaigns on Google, Bing, and Social (YouTube, Facebook, LinkedIn, etc.) – demonstrating the client’s return on investment.
• Continually optimize digital campaigns through A/B testing, content management, metadata, keyword research, and testing/analysis.
• Evaluate and understand lead attribution & data tracking for all digital campaigns, leveraging UTM tagging to accurately identify which channels, campaigns, and specific ads contribute to high-quality lead generation.
• Collaborate on ad optimization efforts and client-facing meetings and deliverables.
• Maintain awareness of client business goals and how they are impacted by digital advertising.
• Ability to prepare and present client-facing reports and deliverables –providing direct guidance as needed. Evaluate the entire user journey, from ad interaction to website conversion, and discern and implement optimizations and efficiencies.
  
  

Required Experience

• 5 years managing B2B paid media campaigns with measurable results in an agency environment. Additional client-side experience will be considered.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Bing Ads.
• Strong understanding of UTM tracking, GA4, and Google Tag Manager, including setting up and reviewing conversion data.
• Ability to draw actionable insights from campaign and audience performance data.
• Experience collaborating in a fast-paced, team-driven environment.
• Experience conducting technical & on-page SEO audits using tools like SEMRush or UberSuggest.
• Experience using a CMS such as WordPress to optimize site structure, metadata, and content for SEO purposes.