Product Marketing Director for Networking Solutions

About Culver Careers

Culver Careers, a leading international technology manufacturer, is seeking a seasoned product marketing director to spearhead the development and launch of next-generation business networking solutions. Our products empower individuals to stay safe and connected.

Job Description

This full-time role is based in Orange County, California, and requires frequent collaboration with cross-functional teams. The ideal candidate will have extensive experience in product marketing, growth marketing, and a proven track record in the business networking industry.

Responsibilities

• Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning and refine go-to-market strategies.
• Execute Go-To-Market launches for new solutions, products, and feature releases.
• Act as a product marketing advisor in internal and external product communications, including training, sales pitches, industry shows, media conferences, and influencer collaborations.
• Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge.

Qualifications

• BA/BS degree in marketing, network engineering, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management.
• 8 years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry.
• Extensive experience and understanding of business networking hardware industry and/or physical security.
• Must have experience working with vertical markets B2B SMB, Hospitality, Education, Multi-Dwelling units, Internet Service Provider, and Enterprise-level clients.
• Strong technical understanding of the product and solutions, effectively translating technology features into partner and business benefits.