What are the responsibilities and job description for the Marketing Manager, Programmatic Manager position at Curaleaf?
Curaleaf Culture:
At Curaleaf, we have a passionate commitment to everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we’ve committed to fostering a diverse and inclusive experience for all.
What You’ll Do:
We are seeking a highly skilled and innovative Marketing Manager, Programmatic Manager to lead our programmatic advertising initiatives. The ideal candidate will be responsible for planning, implementing, and optimizing programmatic campaigns across various channels. As a Marketing Manager, Programmatic Manager you will leverage data-driven insights and cutting-edge technology to drive performance and achieve marketing objectives.
Who You Are:
The ideal candidate will work closely with creative teams to develop compelling ad creatives that align with programmatic strategies and optimize for engagement and conversion.
Conduct in-depth analysis of campaign performance and provide actionable insights for optimization.
Generate regular reports outlining key metrics, trends, and recommendations for campaign improvements.
Keep up-to-date with industry trends, programmatic technologies, and emerging advertising platforms to recommend and implement new strategies.
Proven experience in programmatic advertising, media buying, and campaign optimization.
Strong understanding of programmatic platforms, including DSPs, SSPs, and DMPs.
Proficiency in data analysis tools and platforms.
Excellent communication and collaboration skills.
Ability to thrive in a fast-paced, dynamic environment.
What We Offer:
- Competitive Pay
- Employee Resource Groups
- Medical, Dental, Vison Benefits
- Employee Product Discounts
- Health Savings Account (HSA)
- Employee Referral Payment Program
- Retirement Plan – 401(K)
- Paid Time Off (PTO)
- Life/AD&D Insurance
- Employee Assistance Program
- Short- and Long-Term Disability
- Paid Parental Leave
- Additional Employee Discounts Available
- Commuter Benefit
- Community Involvement Through our Rooted in Good Initiative
- Healthcare & Dependent Care Flexible Spending Account (FSA)
Curaleaf Awards and Achievements:
2023 Ragan’s Top Places to Work
2022 TIME100 Most Influential Companies
2020 Cannabis Doing Good’s Good Neighbor Award
2020: Minorities for Medical Marijuana’s Diversity & Inclusion Award
Follow us on Social Media
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
