Marketing Manager

Company Description

Customized Energy Solutions (CES), a privately-held company, is a leading service provider of market intelligence and operational support services to companies participating in the retail and wholesale electric and natural gas markets. Utilizing deep know-how developed since the inception of the deregulated energy markets, CES provides accurate & timely analysis on regulatory changes, market opportunities, and operational efficiencies for electricity and natural gas commodities. CES is also a third-party asset manager of more than 13,000 MWs of renewable and conventional generation resources across all ISOs in the United States, Ontario, Canada and Guam. CES empowers clients to achieve their goals by helping them navigate the evolving energy markets, complex market rules, and new energy technologies.

Join a rapidly growing company in an exciting and dynamic work environment. As one of the top 100 fastest growing companies in the Philadelphia region, Customized Energy Solutions offers an opportunity for significant professional growth.

Customized Energy Solutions Ltd. has been recognized regionally and nationally for its impressive and sustained growth, including INC. 500 | 5000 and The Philadelphia Business Journal as a Top 100 Companies in Philadelphia, Hall of Fame for five or more consecutive years. It was ranked as one of the “Best Places to Work” by the Philadelphia Business Journal.

Our team of associates at CES is highly motivated, innovative, and passionate about providing excellent Services to our clients. We look for individuals interested in growing with our company, and working in an exciting, open and collegial work environment. Our main office is in Philadelphia, with satellite offices in various U.S. states, Canada, Japan, India and Vietnam.

Job Description

Customized Energy Solutions is a leader in the energy industry, providing innovative solutions in renewable energy, energy trading, energy consulting, etc. We are seeking an experienced and results-driven Marketing Manager to lead our marketing initiatives, drive brand awareness, and coordinate global marketing efforts, including collaboration with our India office.

Job Summary:

The Marketing Manager will be responsible for developing and executing strategic marketing campaigns, managing digital and social media initiatives, and overseeing brand positioning. This role requires strong collaboration across departments and international teams to align marketing efforts and support business growth.

Key Responsibilities:

Marketing Strategy & Execution

• Develop and implement comprehensive marketing strategies to support business objectives.
• Align marketing efforts between the U.S. and India offices to ensure consistency in branding, messaging, and outreach.
• Lead and optimize digital marketing initiatives, including website management, SEO, paid campaigns, and email marketing.
• Conduct market research to identify trends, opportunities, and competitive positioning.
• Analyze campaign performance and adjust strategies to improve ROI.

Brand & Content Management

• Maintain a strong and consistent brand identity across all marketing channels.
• Oversee the development of marketing materials, including brochures, presentations, white papers, and case studies.
• Collaborate with internal and external stakeholders to create engaging content for social media, blogs, and industry publications.
• Ensure all content aligns with industry regulations, company values, and target audience preferences.

Social Media & Digital Marketing

• Develop and execute social media strategies to enhance brand visibility and audience engagement.
• Manage digital marketing campaigns, including PPC, display ads, and email marketing.
• Oversee analytics and reporting for digital and social media performance, using insights to refine strategy.
• Stay updated on emerging trends and best practices in digital marketing.

Event & Campaign Management

• Plan and execute industry events, trade shows, webinars, and customer engagement initiatives.
• Coordinate event sponsorships, partnerships, and speaking opportunities.
• Develop targeted marketing campaigns to promote events and drive lead generation.

Team Leadership & Collaboration

• Manage and mentor the marketing team, including the Marketing Assistant and other team members.
• Work closely with sales, product development, and executive leadership to align marketing initiatives with company goals.
• Coordinate with the India office to streamline global marketing strategies and cross-regional campaigns.

Budgeting & Performance Analysis

• Manage the marketing budget, ensuring cost-effective strategies that maximize impact.
• Track, analyze, and report on marketing KPIs, providing insights and recommendations for continuous improvement.
• Optimize spending based on performance data and business priorities.

Qualifications

•  Bachelor’s degree in marketing, Communications, Business, or a related field
• 5 years of marketing experience, preferably in the energy industry or a related sector.
• Proven experience in developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing, SEO, social media, and analytics.
• Experience working with international teams, particularly in India, is a plus.
• Proficiency in marketing tools such as HubSpot, Google Analytics, LinkedIn Ads, and content management systems.
• Excellent leadership, communication, and project management skills.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Flexibility to accommodate occasional meetings or deadlines across different time

Additional Information

• Customized Energy Solutions offers competitive salary commensurate with experience. Benefits include performance bonuses, comprehensive health insurance, and tuition reimbursement.

Customized Energy Solutions provides equal employment opportunities to all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.