Lifecycle Marketing Audience Lead

Lifecycle Marketing Audience Lead (Hybrid, 3 days onsite-Tues , Wed, and Thurs.)

5 -month contract (Potential extension)

New York, NY 10022

Overview:

• This role will execute on business priorities for the Lifecycle Marketing team and act as one of the primary marketing interfaces to the cross functional Digital Coverage Marketing team.
• Helps to deliver upon business objectives for their area of responsibility and ensures execution is aligned to marketing and business objectives.
• Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.

Primary responsibilities/essential functions:

• Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
• Uses data to design and adapt marketing activities in real time to maximize success. Course- corrects marketing activities to achieve audience goals.
• Determines ROI of marketing activities
• Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
• Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives.
• Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
• Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
• Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
• Creates strong stakeholder relationships with leaders in marketing and the client segment team.
• Leads the establishment and the delivery of campaign reporting and overall segment analysis for the target audience.
• Measures audience engagement with marketing efforts
• Tracks and records changes in attitudes or behaviors over time
• Uses data to design and adapt marketing activities in real time to maximize success. Course- corrects marketing activities to achieve audience goals.
• Determines ROI of marketing activities

Skills/qualifications:

• Bachelor's Degree & 7 years of overall exp in marketing, asset management, or wealth management/mutual fund marketing
• Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
• Demonstrates ability to influence groups and/or more senior associates.
• Demonstrates judgment in resolving matters of high complexity.
• Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity.
• Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization to enable effective completion of business objectives.
• Demonstrates effectiveness in leading/facilitating a variety of meetings.
• Demonstrates ability to lead and manage projects across multiple teams or groups.
• Demonstrates good knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing.