What are the responsibilities and job description for the Paid Search Manager position at D.Luxury Brands?
About d.Luxury
We are killing it - growing quickly, having fun, and building a category-defining business. We’re in the business of building and scaling businesses. As operators and investors, we empower entrepreneurs to unlock their company’s true potential. Based in Los Angeles, d.Luxury is an explosive strategic consulting firm and is scaling rapidly. Our vision is to disrupt the traditional “agency” model through modern & sophisticated strategic advisory, fundraising, and high caliber service-based marketing support, plus a killer brand. The team consists of experts in Marketing, Creative, Technology, Social Media, and Supply Chain. We are looking for awesome people to join our rapidly growing team.
What You'll Be Doing At D. Luxury
- Minimum 4 years of experience on Search campaigns (PPC/ Google Ads/Bing)
- Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting
- Develop initial keyword research for Manager review
- Build & analyze keyword lists, analyze search volume and make recommendations
- Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend
- Write initial drafts of ad creative text ads based on briefing materials, website content and client direction
- Traffic, upload, and QA keywords, harnessing the Bid Management Tool process
- Interface daily with direct search teams, engines and platforms
- Stay on top of the latest updates regarding tools and User Interfaces (Google Ads, Microsoft, Bid Management Platforms, Skai, eMarketer, SEMrush, Search Engine Land, Adthena, etc.)
- Run reports as requested in Bid Management Platform and Skai
- Create Excel pivot tables, formulas, graphs, dashboards and charts
- Complete budget tracking documents and review with Search Manager
- Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
- Be responsible for account record keeping, tracking reports and invoice reconciliation
- Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative
- Creating and implementing campaign A/B test experiments to identify optimal campaign setup and structure.
- Actively researching and identifying valuable information/insights from other advertisers/competitors to improve user search experience and product
Requirements:
- BA/BS or equivalent
- Organized with the ability to multitask
- Comfortable working on paid social, search, display, online video, and existing as well as new platforms and technology
- Team player with the ability to work independently
- Excellent written and verbal communication skills
- Strong presentation skills / experienced and comfortable interfacing with clients
- Strong deck-building and report/dashboard capabilities
- Constant focus on outcomes and solutions
- Desire to learn and grow within our department, our clients, and yourself
- Detail-oriented with strong understanding of marketing metrics and reporting.
- Google Ads & Bing Ads certification a plus
