What are the responsibilities and job description for the Associate Media Director position at Dale WorkForce Solutions?
Associate Media Director
6 month contract with likelihood of extension
Location : Newark, NJ
Work type : Hybrid - 2x / week onsite
Description :
We are seeking a visionary Media Associate Director (contractor) to join our Marketing team. As a key member within the Client Paid Media organization, you will spearhead groundbreaking, customer-centric initiatives to drive significant customer acquisition and enhance brand awareness. Your primary focus will be on developing and executing high-impact media strategies for major tentpole content releases and new IP launches.
We're looking for an industry veteran with a proven track record of successfully launching high-profile entertainment properties. The ideal candidate will possess extensive experience in developing and implementing multi-channel media strategies that generate buzz and drive engagement for premium entertainment brands.
Key Responsibilities :
- Develop and oversee comprehensive, cross-channel media strategies for Client's most significant content releases, including those featuring A-list talent and major IP
- Lead the conceptualization and execution of innovative, large-scale media campaigns that position Client as a premier entertainment brand working in close collaboration with Content Marketing counterparts
- Provide strategic direction to internal teams and agency partners, ensuring alignment with overarching business objectives and brand vision
- Manage substantial campaign budgets and forecast ROI for high-stakes launches
- Work directly with media owners to brainstorm creative media ideas to bring content campaigns to life
- Work closely with internal analytics teams to design tests to prove media investment ROI
- Pioneer new approaches to media planning and buying that push the boundaries of traditional and digital marketing in the audio entertainment space
Qualifications :
